Hi ,A while back, I ordered a mattress online.I knew shipping would take a few days—but within minutes of buying, I got a message:“Your order’s in. Here’s what’s next. Track it here.”Then another update the next day. And the next.Funny thing is… the...

Hi ,A friend of mine recently went to hire a consultant.Initial call? Great.Sharp, prepared, personable.He was in.Then came the handoff.First, he had to “just hop on a quick call” with someone else.That call started with, “So… tell me a bit about you...

Hi ,Over the past 8 emails, I shared some ways to stand out and get ahead of your competition.That was supposed to be it.But between the replies I received and a few ideas that hit me afterward, I realized—we’re not done yet.So, I’m adding a few more...

Hi ,A while back, I saw a consultant pull off something most people would call impossible:He dropped his prices by 80%…and made more money.Here’s how:He restructured his entire service to run lean.AI, automation, offshoring—the whole stack.Suddenly,...

Hi ,Let me tell you about someone I used to work with—let’s call him Matt.Matt ran a solo consulting business and had a big problem:Every time he got a new client, he got busy.Too busy to market. Too busy to take on more. Too busy to breathe.His solu...

Hi ,Let’s talk about guarantees—and why they aren’t really about the guarantee.A lot of consultants avoid offering one.“It’s risky.”“I don’t want to refund people who don’t do the work.”“It makes me look desperate.”But here’s the truth: A strong guar...

Hi ,You know what beats a better deal?Someone who always shows up.When clients find someone dependable, they cling to them.Even if someone else promises more.Even if that someone is cheaper.Even if that someone has fancier slides.Why?Because flakines...

Hi ,Let’s say someone asks you to write an email sequence, launch a new service, or put together a proposal.Do you start from scratch?Or do you pull from something you’ve already built?If you’re doing it all fresh each time, you’re working way too ha...

Hi ,There’s a simple rule in business:Fast gets picked. Slow gets ghosted.If you’re a solo consultant or fractional exec, you’re not just selling outcomes.You’re selling how fast someone gets to those outcomes.Want more attention? Be faster.Want more...

Hi ,Let’s talk pricing.Specifically—why some people can charge more for the exact same thing you offer.It’s not always about results.Or branding.Or a slick website.Sometimes…It’s because they’re just easier to work with.Easier to understand.Easier to...