Hi ,If you are reading this, you are probably not the type of person who sits still for long.You are wired for growth.You are built for progress.You think in terms of the next level.That is not just ambition.It is momentum.And momentum is one of the...

Hi ,Ever notice how some tasks feel massiveright up until the moment you actually do them?There’s a concept I shared in the workshop that people really connected with.Fear is often one mile wide, but only two inches deep.You look at something and it...

Hi ,You know what I realized this year?Growth doesn’t remove problems.It just replaces them with better ones.I don’t want to be completely problem-free.That’s not realistic.But I do want to deal with higher quality problems.New ones.Not the same junk...

Hi ,You’re getting this email because you signed up to be notified when I host workshops or webinars, and to get access to the replays and resources when they're available.You can always come back to this page to see what’s new:👉 https://simpli...

Hi ,We are heading into December, which is one of my favorite months because it forces a level of honesty that the rest of the year often hides.You look back and notice the wins.You notice the progress.And if you are anything like me, you also notice...

Hi ,The Wrap-Up: Building Your Messaging HouseLet’s zoom out for a second.You now have a staircase.Not a website. Not a product description. Not another pitch.A clear, repeatable story.Here’s how it goes:Have you ever worried about money?We know how...

Hi ,Step Five: The End ResultYou’ve named the problem.You’ve shown empathy.You’ve offered the solution.You’ve promised a transformation.Now it’s time to show them what life looks like on the other side.The fifth and final step is The End Result....

Hi ,Step Four: The ChangeLet’s go back to our story.Your customer’s in a hole.You called out the problem.You showed empathy.You threw down a rope.Now they’re climbing.The fourth step in the staircase is The Change.The transformation.It’s not jus...

Hi ,Step Three: The AnswerMost businesses introduce their product way too early.They lead with the offer, the features, the “what it does.”But your product isn’t the story.It’s the rope.The third step in the staircase is The Answer.And in this s...

Hi ,Step Two: EmpathyYou’ve just named the problem.Your customer sees themselves in the story.Now comes the moment that separates you from every other business trying to sell them something.You say, “We know how you feel.”That’s it.That’s the second...