Hi ,I once worked with a consultant who was absolutely brilliant.Their insights were sharp.Their systems were airtight.Their results were repeatable.But their messaging?It made zero impact.Not because they weren’t trying — but because their message k...

Hi ,A few months ago, I met someone with the kind of resume that makes you sit up straighter.Decades of experience.Big-name clients.Multiple certifications.Even had a book out.But their pipeline was bone-dry.When I looked at their website and outreac...

Hi ,Years ago, I was at a networking event when someone asked me the simplest question in the world:“So, what do you do?”I froze.Not because I didn’t know - I knew exactly what I did.But as I started talking, I could see their eyes glaze over.I expla...

Hi ,Just a quick note, because if you’ve been thinking about joining The Client Conversation Fix, this is your last chance to get in for free.After tonight, it becomes a paid offer.Still accessible, still affordable — but no longer free.So if you’ve...

Hi ,Let me tell you a little secret that most people don’t realize until it’s too late:It’s not that people aren’t interested.It’s that your message never gave them a reason to stay.I’ve worked with brilliant founders, sharp consultants, and deeply c...

Hi ,Years ago, a colleague told me something that changed how I approached marketing forever.We were talking about a client’s low conversion rates, and I said:“Their offer is solid. Their messaging is clear. But people still aren’t buying.”He looked...

Hi ,I was reviewing a client’s website once and came across a sentence that stopped me cold.It read:“We provide high-quality, results-driven solutions for businesses looking to grow.”Generic. Bland. Harmless.But the problem wasn’t just the words.It w...

Hi ,A few years back, I had what looked like a perfect sales call.The prospect was warm.They had a clear need.They said they’d been following my work for weeks and were “seriously considering” hiring someone for help.By the end of the call, I thought...

Hi ,A few years ago, I sat across from a client who was brilliant, seasoned, and visibly frustrated.They had tried webinars. Challenges. LinkedIn. Instagram reels.Nothing stuck. People showed up, but didn’t convert.They came to me hoping I could “fix...

Hi ,A friend of mine almost shut down their business last year.They were amazing at what they did — their clients loved the work, the results were strong — but every month felt like starting from zero.No matter how much content they put out, or how o...