Hi ,Last time, I shared how a clunky sign-up experience turned my initial curiosity into suspicion. Let’s flip that now.Let’s talk about how to remove friction — and why it matters more than most people think.Because friction doesn’t always show up a...

Hi ,If I had this experience, I’m willing to bet I wasn’t the only one.And if you’re doing anything remotely similar in your business — even unintentionally — it could be quietly turning people off before you ever get a chance to help them.Here’s wha...

Hi ,Last time, I shared the first foundational shift that changed everything for me:Self-Acceptance.Today, let’s talk about the second one:Optimized Environment.It sounds simple. But most people don’t realize how much of their struggle isn’t about th...

Hi ,In the last email, I told you there were two key things I had been missing.Here’s the first one:Self-Acceptance.Now before your brain tries to file that under “Yeah yeah, I’ve heard that one before” — stay with me.Because I thought I understood i...

Hi ,For years, I focused on building my productivity skills.Discipline. Focus. Willpower. Consistency.They helped. A lot.I was showing up more. Getting more done. Making real progress.But… not quite at the level I hoped for.So I kept looking.Maybe th...

Hi ,A consultant I used to mentor once told me,“I think I need to lower my rates to stay competitive.”He had just lost a deal to someone charging half his price.So I asked him:“How often do your actual clients complain about your rates?”“Never.”“Then...

Hi ,A consultant I know got a nasty surprise.She’d streamlined her backend—smart use of AI, a solid offshore team, clean automations.Clients were happy. Results were great.Then one day, she posted on LinkedIn about her process.“We use AI and a rockst...

Hi ,A few years ago, I was about to hire a web dev for a new project.He came recommended.Good portfolio.Fair price.But something felt… off.His emails were vague.Calls kept rescheduling.His contract was fine, but the whole thing felt a little slippery...

Hi ,A few months ago, someone reached out to me looking for a copywriter.I had the perfect referral. Talented, fast, sharp.But the client didn’t ask about skills. Or price.They asked one question:“Do you trust them?”That was it.Because in high-trust...

Hi ,Years ago, I was consulting for a small firm that prided itself on quality.They had great systems, talented people, and happy clients.But one thing kept tripping them up:Delivery was always behind schedule.Not by a lot.Just enough to chip away at...