Hi ,Let’s talk pricing.Specifically—why some people can charge more for the exact same thing you offer.It’s not always about results.Or branding.Or a slick website.Sometimes…It’s because they’re just easier to work with.Easier to understand.Easier to...
Hi ,Ever tried canceling a gym membership?The reps suddenly forget how to use a keyboard.Every process that got you in fast now moves at the speed of sloths in molasses.It’s annoying.And memorable—for the wrong reasons.Now think about your business.H...
Hi ,Most people won’t admit this, but business is a race.Not always a loud one. But still a race.And most are losing.If you’re a solo consultant or fractional executive, the game is stacked against you from the jump.You don’t have the headcount, the...
Hi ,Most ads are wallpaper.Pretty. Pleasant.And totally forgettable.I used to think I couldn’t stand ads.Turns out—I just couldn’t stand boring ones.Then I met someone who changed that for me.I’ve always been interested in advertisements, and this wa...
Hi ,When I work with my clients — or honestly, in most of my interactions — one instinct kicks in first:How can I help?It’s not always the right question, and sometimes it even backfires.But most of the time, it opens a door.In fact, many people come...
Hi ,Let' me tell you about Mike.Mike was landing solid podcast guest spots.Hosts were excited to have him on.He’d prep some smart talking points.Drop a few solid one-liners.The conversations were good.And after they aired… crickets.No leads.No spike...
Hi ,I was posting almost every day.LinkedIn said consistency mattered, so I showed up.I shared tips.Commented on trends.Even posted a few spicy takes.And still… stuck at under 2,000 followers.The algorithm didn’t hate me.My ideas just weren’t distinc...
Hi ,I tried the loud version first.The “HEY EVERYONE LOOK AT ME” content.The punchy hooks.The “hot take” posts that made me cringe as I hit publish.It felt fake.I’m an introvert.Not shy—just… selective.And like most introverts: Precise.A thinker.But...
Hi ,He used to hate the word “visibility.”Felt like ego. Felt like noise.He’d spent 20 years in corporate earning respect the old-fashioned way—behind the scenes, in the boardroom, through results.Now he was a fractional COO.No team. No org chart. No...
He didn’t think the problem was his message.It was the economy.It was people being slow to decide.It was the wrong audience.And honestly? All those things sounded reasonable.But the real reason he wasn’t getting traction?His message was invisible.Vag...
