Hi ,Ever tried canceling a gym membership?The reps suddenly forget how to use a keyboard.Every process that got you in fast now moves at the speed of sloths in molasses.It’s annoying.And memorable—for the wrong reasons.Now think about your business.H...

Hi ,Most people won’t admit this, but business is a race.Not always a loud one. But still a race.And most are losing.If you’re a solo consultant or fractional executive, the game is stacked against you from the jump.You don’t have the headcount, the...

Hi ,Most ads are wallpaper.Pretty. Pleasant.And totally forgettable.I used to think I couldn’t stand ads.Turns out—I just couldn’t stand boring ones.Then I met someone who changed that for me.I’ve always been interested in advertisements, and this wa...

Hi ,When I work with my clients — or honestly, in most of my interactions — one instinct kicks in first:How can I help?It’s not always the right question, and sometimes it even backfires.But most of the time, it opens a door.In fact, many people come...

Hi ,Let' me tell you about Mike.Mike was landing solid podcast guest spots.Hosts were excited to have him on.He’d prep some smart talking points.Drop a few solid one-liners.The conversations were good.And after they aired… crickets.No leads.No spike...