Hi ,A client once told me,“I’m afraid if I make my message too direct, it’ll sound salesy.”Totally understandable.No one wants to be pushy, cheesy, or manipulative.But here’s the irony:Most professionals are not in danger of sounding too salesy.They’...

Hi ,One of the best clients I’ve ever worked with said this on our first call:“I’ve been reading your stuff for months.I knew I’d hire you - I just didn’t know when.”That moment changed how I think about conversions.Because the yes didn’t come from u...

Hi ,I had a call with a founder who said,“We just need more leads.”It sounded reasonable.Their traffic had dipped.Their pipeline was quiet.So they figured the fix was more volume.But after digging in, something else became clear:The leads weren’t the...

Hi ,Want a brutally honest way to test if your message is working?Open your website.Set a timer for 3 seconds.Then close the tab.Now answer this:In those 3 seconds, would a stranger knowwhat you do, who it’s for, and why it matters?Most people fail t...

Hi ,A while back, I reviewed a client’s homepage.The copy was beautiful.Elegant phrasing. Smooth rhythm. Professional tone.They were proud of it — and I could see why.But there was one problem:I had no idea what they actually did.This is one of the s...