Hi ,

A while back, I saw a consultant pull off something most people would call impossible:

He dropped his prices by 80%…

and made more money.

Here’s how:

He restructured his entire service to run lean.

AI, automation, offshoring—the whole stack.

Suddenly, what used to cost him 8 hours now took 45 minutes.

So he dropped his rates way below market… and positioned himself as the “no-brainer” option.

Clients flooded in.

Margins stayed strong.

And because his systems were tight, scaling didn’t break him.

Now to be clear—this approach isn’t for everyone.

But the lesson is.

You don’t always have to raise your prices to make more.

You just have to raise your margins.

That starts with how you build your backend.

A few things worth rethinking:

• Are you paying premium prices for tasks a machine or offshore assistant could do?
• Are you over-delivering just to justify your pricing?
• Are you building your entire offer around you being involved in every step?

Sometimes, charging less is the strategic move—if your delivery system can support it.

And if you’re smart about how you build it…

You don’t have to tell clients anything about AI, automation, or who’s on your team.

They just get a great experience, fast, at a price that makes saying “yes” easy.

In the next email, we’re circling back to Ease—this time looking at how your clients experience effort, and how to quietly remove it to keep them loyal (and referring you like crazy).

(If you missed the last one on working lean, you can check it HERE)

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com

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