Hi ,

Let’s talk pricing.

Specifically—why some people can charge more for the exact same thing you offer.

It’s not always about results.

Or branding.

Or a slick website.

Sometimes…

It’s because they’re just easier to work with.

Easier to understand.

Easier to buy from.

Easier to trust.

Here’s the math:

Ease = perceived value.

Perceived value = pricing power.

The more effortless something feels, the more premium it seems.

Ever paid $8 for a coffee? You weren’t buying caffeine. You were buying simplicity, speed, consistency—and vibes.

The same principle applies to consulting.

If working with you feels clean, simple, and smooth, people assume the results will be, too.

They stop asking about price. They just say yes.

And the cool part?

Ease doesn’t usually cost more.

It just requires awareness.

Where’s the friction?

What can I remove?

Tomorrow, we’re shifting gears and talking about speed—why fast beats better, and how to use it as a strategic weapon.

If you missed yesterday’s email on invisible friction, you can catch it HERE

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com

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