Hi ,In the last few emails, we’ve talked about designing your business to:Stand out by intention (not imitation)Create emotional connection before the first saleDeliver across four key factors: visual, emotional, functional, financialEarn attention n...

Hi ,In the last three emails, we talked about the danger of building a business by default, the power of creating emotion before the sale, and the four key factors that make experiences unforgettable.Today, let’s talk about the first domino in all of...

Hi ,In the last two emails, [Email 1] [Email 2], we talked about how most businesses are built by default (not design), and how Max Brenner’s chocolate shop made me feel something before I even ordered.Today, I want to break down why it worked so wel...

Hi ,Before I even sat down, I was already sold.Not because someone pitched me.Not because I read reviews.Not even because I saw the menu.It was something else entirely.There was the smell of chocolate in the air — warm, thick, unavoidable.There were...

Hi ,Most businesses are just copies of other businesses.Same phrases.Same websites.Same vibe.You walk in, and five seconds later you forget you were ever there.But I’ll never forget the first time I walked into Max Brenner’s chocolate shop in New Yor...

Hi ,There are a few questions you can pretty much guarantee will show up early in a sales convo.And if you flinch when they come up, you’re already losing ground.You know the ones:“What’s your hourly rate?”“Can you give me a ballpark?”“Could you have...

Hi ,If part of you still cringes at the idea of “selling,” you’re not alone.Most people were never taught a version of sales that feels good.We were shown scripts that sounded robotic.Tactics that leaned on urgency and fear.Examples that made it all...

Hi ,Mention the word “selling” and most people conjure up images of greed, pressure, or manipulation.Pushy car dealers. Late-night infomercials. Inbox spam.It’s no wonder so many of us hesitate to sell — we don’t want to be that person.But here’s the...

Hi ,This one addresses the most quietly destructive habits — the ones that keep people repeating the same mistakes, playing small, or staying broke despite knowing better: The Fastest Way to Fail (And How to Stop Doing It)[Reminder: This series is ab...

Hi ,Busy, Tired, and Still Going Nowhere? This Might Be Why.[Reminder: These are 7 habits you should avoid if success actually matters to you.]Yesterday’s email unpacked the invisible habits that slowly sabotage your progress — like waiting for perfe...