Hi ,Last year, I built a beautiful website for myself.It looked great — fonts lined up, colors chosen with care, everything polished and pro.But… it was a lot of work.Design. Pages. Graphics. Drafts. Uploads. Updates.Every time I wanted to tweak one...

Hi ,The other day, I was working on the marketing message for a soon-to-be-launched offer, and I wrote: “No Fluff.”And it got me thinking — what do I really mean when I say that?No Fluff isn’t just a nice phrase I toss around.It’s a principle I try t...

Hi ,Yesterday I said something that might’ve hit home:If people can’t repeat what you do, they can’t refer you.And for a lot of people, that’s the sticking point.It’s not that they’re unclear in their own heads.They know what they do.They’re great at...

Hi ,Over the last few emails, I’ve been making the case for one simple idea:If people can’t repeat what you do, they can’t refer you.Not because you’re not good at what you do.Not because you’re not worth it.But because you haven’t made it easy for t...

Hi ,In the last email, I shared how I made my brand repeatable —by filtering everything through a simple question:“Did I (or you) make it simpler?”But here’s something I’ve seen over and over again:People chase the look of memorability.But not the su...

Hi ,Last time, I shared how I almost missed my brand completely.I was chasing clever.I thought Simplify was too short… too plain… not “brand-y” enough.But once I saw it clearly — and stopped resisting it — the next step was obvious:Make it repeatable...

Hi ,In the last email, I shared how I didn’t invent my brand — I heard it.It came straight from the words clients kept saying: “You made it so simple.”But what I didn’t tell you…is that I almost missed it completely.I almost got too clever.Before Sim...

Hi ,Most people think I came up with my brand.But I didn’t.My clients did.At the end of our sessions, they kept saying things like:“Wow, you made it so simple.”“I finally know what to do next.”“It’s all clear now.”Eventually, I noticed the pattern.An...

Hi ,Yesterday, I spent the whole day creating, testing, and launching a new tool for the content I make.There were a bunch of other things I wanted to do too...But mostly, I got that one big thing done.You might be thinking,“Hey, good for you! You go...

Hi ,Quick recap of yesterday’s story:I used to think networking was about impressing people.So I’d talk… and talk… and talk some more.About my work. My passion. My process.Trying to prove I was worth hiring or referring.But it didn’t work.People smil...