Hi ,

Most businesses are just copies of other businesses.

Same phrases.

Same websites.

Same vibe.

You walk in, and five seconds later you forget you were ever there.

But I’ll never forget the first time I walked into Max Brenner’s chocolate shop in New York.

I didn’t even know it was a chocolate shop.

I opened the door and got hit in the face by the smell of warm chocolate.

A surprise attack on my senses — and it worked.

In front of me: two giant pots of chocolate, swirling hypnotically.

To my left: a bar with people devouring waffles dipped in chocolate and chocolate pizza — which was chocolate crêpes cut in triangular shapes with marshmallows on them.

To my right: a shop full of bonbons, mugs and shirts.

It wasn’t a store. It was a spell.

And everything — everything — was intentional.

The dishes weren’t normal.

They were custom-designed with words like “Drink Me” and “Hug Mug.”

The menu looked like a storybook.

The bill came in a beautifully designed tin box.

The logo? His head, Picasso-style.

The tagline? “Chocolate by the bald man.”

It was joyful. Childlike. Clever.

And not one of those choices was accidental.

They didn’t build that brand by default.

They built it by design.

That’s how you become unignorable.

So let me ask you this:

Is your business built by design — or by default?

Hit reply and tell me one way you’re being deliberate with your customer experience.

Or tell me where you’re still winging it — no judgment.

I’m listening.

Next up: How a chocolate shop made me feel something before I ordered.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com

P.S. Whenever you’re ready... here are 3 ways I can help you boost and grow your business:

Join the Simplify Profits Newsletter

• Here I share innovative tips and strategies for more profitability, productivity, and performance. — Join Now

Take My Free Courses

• Stop Being Ignored. Turn Networking and Conversations into Clients. Free Email Course: The 7-Day Client Conversation Fix — Start Now

Work with me and my team privately

• Ultimate Core Brand: Find the right words to describe yourself to get and keep attention. Enroll Here

• If you’d like personalized help, you can join STRIDE, my 1:1 coaching program. Reply to this email with the word “Private,” and I’ll get you all the details.