Hi ,

In the last three emails, we talked about the danger of building a business by default, the power of creating emotion before the sale, and the four key factors that make experiences unforgettable.

Today, let’s talk about the first domino in all of it: attention.

Some businesses try to buy attention.

Others try to earn it.

Max Brenner?

They designed for it.

From the moment you walk in, you’re hit with a sensory ambush.

It’s not an accident. It’s choreography.

The smell of melted chocolate.

The way the mugs are shaped.

The names, the lighting, the wall art, the whimsical menus.

It’s all baked into the experience.

You can’t not notice it.

Most businesses don’t fail because their work is bad.

They fail because nobody’s paying attention long enough to find out.

And most of them respond by yelling louder:

More posts. More ads. More noise.

But here’s the truth:

Volume can’t fix invisibility.

If your brand looks like everyone else’s…

If your offer sounds like everyone else’s…

If your customer experience feels like everyone else’s…

Why would anyone remember you?

Being unignorable doesn’t mean being louder.

It means being deliberate.

Design the details.

Engineer the entry point.

Craft what they see, hear, feel, and smell.

That’s how you earn real attention — not for a moment, but for good.

In tomorrow’s email, we’re going to talk about what makes someone want to tell others about your business — and how to make that happen by design.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com

P.S. Whenever you’re ready... here are 3 ways I can help you boost and grow your business:

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• Here I share innovative tips and strategies for more profitability, productivity, and performance. — Join Now

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• Stop Being Ignored. Turn Networking and Conversations into Clients. Free Email Course: The 7-Day Client Conversation Fix — Start Now

Work with me and my team privately

• Ultimate Core Brand: Find the right words to describe yourself to get and keep attention. Enroll Here

• If you’d like personalized help, you can join STRIDE, my 1:1 coaching program. Reply to this email with the word “Private,” and I’ll get you all the details.