Hi ,In the last email, I shared a story of a client whose calls were generous, helpful… and completely ineffective at converting.His prospects left with free solutions — not the clarity to move forward or the urgency to take action.Here’s the method...

Hi ,He came to the call frustrated.“I don’t get it,” he said.“I’m doing everything right — I ask questions, I listen, I coach… but they’re not converting. What am I missing?”We unpacked one of his recent calls.And it was clear within five minutes.He...

Hi ,You spend hours refining the offer.The messaging is tight.The visuals are polished.You hit send…And then — nothing.No clicks.No replies.No engagement.That silence?It’s brutal.But it’s also a signal.Because engaging your prospect isn’t about how g...

Hi ,Yesterday, I shared a lesson from a short video of Olympic boxer Tony Jeffries — about how growth doesn’t just happen in the big moments, but in how you approach the “small” ones.But there was something else in that clip I haven’t been able to sh...

Hi ,I stumbled across this video of Olympic boxer Tony Jeffries answering a simple question:“Is it even worth sparring with someone less experienced than you?”You’d expect a quick yes or no.Instead, he paused.Then he said something that stuck with me...

Hi ,Yesterday, I shared the parable of two men:One carried buckets.One built a pipeline.And the takeaway was clear:If you want long-term freedom,you need to build systems.But there’s something that version of the story doesn’t say —something we often...

Hi ,You’ve probably heard the story.A small village needed water from a river far away.Two men were hired to bring it back.The first man got to work immediately —hauling heavy buckets of water back and forth,earning money from day one.The second man...

Hi ,If you’ve been following along, you probably feel it by now:The problem isn’t always your funnel.Or your offer.Or your traffic.It’s your messaging.Not because you’re bad at writing—but because most business owners have never been taught how to wr...

Hi ,Most people don’t buy the first time they hear about something.You know this already—because you’ve lived it.You’ve scrolled past something on Instagram…Heard about a program from a friend…Checked out a product page and thought,“Hmm… interesting....

Hi ,“I think it’s pretty clear…”That’s what most business owners say when I ask them about their messaging.And to them, it is clear.Because they’ve lived it.They’ve built the offer.They know what they meant to say.But here’s the truth:Clarity isn’t w...