Hi ,You ever smell desperation on a sales call?Yeah. So can your prospects.And once they do — it’s over.Because the moment you need the sale, you lose leverage.They have options. You have rent.They feel calm. You feel pressure.And suddenly, they’re l...

Hi ,Let’s get one thing straight:If you’re doing most of the talking, you’ve already lost.It doesn’t matter how smart your insights are.It doesn’t matter how good your offer is.It doesn’t even matter if they need what you’re selling.Because the momen...

Hi ,You’ve probably been told you need to “pitch better.”Tighter decks. Clearer offers. Stronger closes.But here’s the truth:The best closers don’t pitch.They don’t “handle objections.”And they don’t try to convince anyone of anything.They listen.The...

Hi ,In the last few emails, we’ve talked about designing your business to:Stand out by intention (not imitation)Create emotional connection before the first saleDeliver across four key factors: visual, emotional, functional, financialEarn attention n...

Hi ,In the last three emails, we talked about the danger of building a business by default, the power of creating emotion before the sale, and the four key factors that make experiences unforgettable.Today, let’s talk about the first domino in all of...

Hi ,In the last two emails, [Email 1] [Email 2], we talked about how most businesses are built by default (not design), and how Max Brenner’s chocolate shop made me feel something before I even ordered.Today, I want to break down why it worked so wel...

Hi ,Before I even sat down, I was already sold.Not because someone pitched me.Not because I read reviews.Not even because I saw the menu.It was something else entirely.There was the smell of chocolate in the air — warm, thick, unavoidable.There were...

Hi ,Most businesses are just copies of other businesses.Same phrases.Same websites.Same vibe.You walk in, and five seconds later you forget you were ever there.But I’ll never forget the first time I walked into Max Brenner’s chocolate shop in New Yor...

Hi ,There are a few questions you can pretty much guarantee will show up early in a sales convo.And if you flinch when they come up, you’re already losing ground.You know the ones:“What’s your hourly rate?”“Can you give me a ballpark?”“Could you have...

Hi ,If part of you still cringes at the idea of “selling,” you’re not alone.Most people were never taught a version of sales that feels good.We were shown scripts that sounded robotic.Tactics that leaned on urgency and fear.Examples that made it all...