Hi ,Step One: The ProblemLet me give you two ways to answer the question, “What do you do?”Option A:“I own a gym.”Option B:“I help men in their 50s add 10 years to their life.”Which one gets your attention?The first is a fact.The second is a *problem...

Hi ,Imagine this:It’s Halloween night.Your porch light is on.You've got bowls of candy.But no one’s coming to your door.Why?Because you forgot the front steps.There’s no way to get to your porch.No ladder. No ramp. Just an awkward 8-foot drop.That’s...

Hi ,Nobody wants to buy a drill.They want a hole in the wall.But let’s be honest… they don’t even want the hole.They want to hang up that cute photo of their dog dressed like a pirate.Or that moody art print they bought on a whim and now pretend to u...

Hi ,Something subtle but dangerous is happening.Over the last year, I’ve had dozens of conversations with professionals in my network, clients, collaborators, colleagues, people I’ve worked with or just exchanged one message with on LinkedIn.And a pa...

Hi ,Over the past few days, I’ve been writing to you about trust.Not the kind we ask for, but the kind we quietly earn.Not the loud kind, but the one built through presence, patience, and pattern.We’ve looked at what it’s like to be trusted before yo...

Hi ,There’s a sharp kind of sting that comes from misplacing your trust.Whether it's trust in another person, or trust in yourself, the pain cuts differently, but it cuts deep.When I’ve trusted the wrong person, I’ve learned to take responsibility qu...

Hi ,From my last emails, you might think that someone not trusting me would feel like a relief.After all, if being trusted comes with pressure, wouldn’t it be nice to have a break?Not really.When someone doesn’t trust me, it doesn’t feel neutral.It f...

Hi ,Some years ago, I took the Fascinate Assessment.It’s a tool I now use with clients to help them understand how they naturally communicate and how to build a brand around their true strengths.When I got my results, two things stood out immediately...

Hi ,You know, trust has always been a bit of a strange companion in my life.Even as a kid, I found myself in these quiet little pockets of conversation where adults just… opened up. There I was, this young kid, feeling the weight of other people's st...

Hi ,When I was a kid, adults often told me what to do, but rarely how to do it.“Study hard.”“Work smart.”“Do your best.”But no one ever explained what that actually meant.How do you study hard?What does doing your best look like in practice?I followe...