Hi ,Over the last couple of emails, I talked about effectiveness vs. efficiency — and how to choose and prioritize the right thing.Today, I want to add another layer:Signal vs. noise.Because let’s be honest — it’s not that we lack information.It’s th...

Hi ,In the last email, I talked about effectiveness vs. efficiency.Doing the right things before worrying about doing things right.But here’s the thing…Even after you’ve figured out what the “right” things are, the challenge isn’t over.Because someti...

Hi ,Everyone knows: in business, my number one priority is being effective.But what does that really mean?And why does it matter so much?Because here’s the biggest mistake I see people make:They focus on being efficient — before they make sure they’r...

Hi ,A few years ago, I was talking to a friend who was going through something heavy.He was under a lot of stress — not just a mild background hum, but the kind that takes over your day.We had already talked through some possible ways forward. A few...

Hi ,So there I was in the medical school library, flipping through thick books, preparing for a speech on a disease I barely understood.I remember thinking — what value can I possibly offer?These books had been written by people with decades of exper...

Hi ,You ever notice how everyone says they “help” someone do something?“I help founders grow.”“I help teams perform better.”“I help leaders lead.”Yawn.We’ve read it a thousand times.We’ve skipped it a thousand more.It’s not that those people aren’t g...

Hi ,Things have been getting busier and busier in my world.Several projects are moving into new phases at the same time.Demands are stacking up. My schedule’s feeling tighter.And that familiar twinge of “I’m behind” is creeping in.It’s not panic—just...

Hi ,This isn’t just about business.It never was.You think the complexity only lives in your calendar,your client pipeline,your product roadmap.But look closer.It’s in how you think.How you decide.How you hesitate, justify, and spin.You overcomplicate...

Hi ,Entrepreneurship is simple.You solve a problem.For someone who cares.In a way that works.That’s it.But somewhere along the way,someone told you it had to be more.More funnels.More frameworks.More steps, more systems, more structure.And now you’re...

Hi ,There’s a version of youthat was never meant to run your business.But you let him.He’s the one who’s always second-guessing.Always comparing.Always chasing certainty before making a move.He’s obsessed with what “they” are doing.He over-prepares,...