đźź© Compete on clarity, not price

Hi ,A consultant I used to mentor once told me,“I think I need to lower my rates to stay competitive.”He had just lost a deal to someone charging half his price.So I asked him:“How often do your actual clients complain about your rates?”“Never.”“Then...

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May 06, 2025
đźź© The trust-killer no one talks about

Hi ,A few years ago, I was about to hire a web dev for a new project.He came recommended.Good portfolio.Fair price.But something felt… off.His emails were vague.Calls kept rescheduling.His contract was fine, but the whole thing felt a little slippery...

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May 04, 2025
đźź© Trust is your moat. Start digging.

Hi ,A few months ago, someone reached out to me looking for a copywriter.I had the perfect referral. Talented, fast, sharp.But the client didn’t ask about skills. Or price.They asked one question:“Do you trust them?”That was it.Because in high-trust...

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May 03, 2025
🟩 What’s quietly slowing you down

Hi ,Years ago, I was consulting for a small firm that prided itself on quality.They had great systems, talented people, and happy clients.But one thing kept tripping them up:Delivery was always behind schedule.Not by a lot.Just enough to chip away at...

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May 02, 2025
đźź© The illusion of speed (and why it works)

Hi ,A while back, I ordered a mattress online.I knew shipping would take a few days—but within minutes of buying, I got a message:“Your order’s in. Here’s what’s next. Track it here.”Then another update the next day. And the next.Funny thing is… the...

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May 01, 2025
🟩 Wait, didn’t I already answer that?

Hi ,A friend of mine recently went to hire a consultant.Initial call? Great.Sharp, prepared, personable.He was in.Then came the handoff.First, he had to “just hop on a quick call” with someone else.That call started with, “So… tell me a bit about you...

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Apr 30, 2025
đźź© This has nothing to do with being lazy

Hi ,Over the past 8 emails, I shared some ways to stand out and get ahead of your competition.That was supposed to be it.But between the replies I received and a few ideas that hit me afterward, I realized—we’re not done yet.So, I’m adding a few more...

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Apr 29, 2025
đźź© The unexpected way to underprice your competitors

Hi ,A while back, I saw a consultant pull off something most people would call impossible:He dropped his prices by 80%…and made more money.Here’s how:He restructured his entire service to run lean.AI, automation, offshoring—the whole stack.Suddenly,...

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Apr 28, 2025