Hi ,Let me tell you about someone I used to work with—let’s call him Matt.Matt ran a solo consulting business and had a big problem:Every time he got a new client, he got busy.Too busy to market. Too busy to take on more. Too busy to breathe.His solu...

Hi ,Let’s talk about guarantees—and why they aren’t really about the guarantee.A lot of consultants avoid offering one.“It’s risky.”“I don’t want to refund people who don’t do the work.”“It makes me look desperate.”But here’s the truth: A strong guar...

Hi ,You know what beats a better deal?Someone who always shows up.When clients find someone dependable, they cling to them.Even if someone else promises more.Even if that someone is cheaper.Even if that someone has fancier slides.Why?Because flakines...

Hi ,Let’s say someone asks you to write an email sequence, launch a new service, or put together a proposal.Do you start from scratch?Or do you pull from something you’ve already built?If you’re doing it all fresh each time, you’re working way too ha...

Hi ,There’s a simple rule in business:Fast gets picked. Slow gets ghosted.If you’re a solo consultant or fractional exec, you’re not just selling outcomes.You’re selling how fast someone gets to those outcomes.Want more attention? Be faster.Want more...

Hi ,Let’s talk pricing.Specifically—why some people can charge more for the exact same thing you offer.It’s not always about results.Or branding.Or a slick website.Sometimes…It’s because they’re just easier to work with.Easier to understand.Easier to...

Hi ,Ever tried canceling a gym membership?The reps suddenly forget how to use a keyboard.Every process that got you in fast now moves at the speed of sloths in molasses.It’s annoying.And memorable—for the wrong reasons.Now think about your business.H...

Hi ,Most people won’t admit this, but business is a race.Not always a loud one. But still a race.And most are losing.If you’re a solo consultant or fractional executive, the game is stacked against you from the jump.You don’t have the headcount, the...

Hi ,Most ads are wallpaper.Pretty. Pleasant.And totally forgettable.I used to think I couldn’t stand ads.Turns out—I just couldn’t stand boring ones.Then I met someone who changed that for me.I’ve always been interested in advertisements, and this wa...

Hi ,When I work with my clients — or honestly, in most of my interactions — one instinct kicks in first:How can I help?It’s not always the right question, and sometimes it even backfires.But most of the time, it opens a door.In fact, many people come...