Hi ,A few years ago, I was about to hire a web dev for a new project.He came recommended.Good portfolio.Fair price.But something felt… off.His emails were vague.Calls kept rescheduling.His contract was fine, but the whole thing felt a little slippery...

Hi ,A few months ago, someone reached out to me looking for a copywriter.I had the perfect referral. Talented, fast, sharp.But the client didn’t ask about skills. Or price.They asked one question:“Do you trust them?”That was it.Because in high-trust...

Hi ,Years ago, I was consulting for a small firm that prided itself on quality.They had great systems, talented people, and happy clients.But one thing kept tripping them up:Delivery was always behind schedule.Not by a lot.Just enough to chip away at...

Hi ,A while back, I ordered a mattress online.I knew shipping would take a few days—but within minutes of buying, I got a message:“Your order’s in. Here’s what’s next. Track it here.”Then another update the next day. And the next.Funny thing is… the...

Hi ,A friend of mine recently went to hire a consultant.Initial call? Great.Sharp, prepared, personable.He was in.Then came the handoff.First, he had to “just hop on a quick call” with someone else.That call started with, “So… tell me a bit about you...

Hi ,Over the past 8 emails, I shared some ways to stand out and get ahead of your competition.That was supposed to be it.But between the replies I received and a few ideas that hit me afterward, I realized—we’re not done yet.So, I’m adding a few more...

Hi ,A while back, I saw a consultant pull off something most people would call impossible:He dropped his prices by 80%…and made more money.Here’s how:He restructured his entire service to run lean.AI, automation, offshoring—the whole stack.Suddenly,...

Hi ,Let me tell you about someone I used to work with—let’s call him Matt.Matt ran a solo consulting business and had a big problem:Every time he got a new client, he got busy.Too busy to market. Too busy to take on more. Too busy to breathe.His solu...

Hi ,Let’s talk about guarantees—and why they aren’t really about the guarantee.A lot of consultants avoid offering one.“It’s risky.”“I don’t want to refund people who don’t do the work.”“It makes me look desperate.”But here’s the truth: A strong guar...

Hi ,You know what beats a better deal?Someone who always shows up.When clients find someone dependable, they cling to them.Even if someone else promises more.Even if that someone is cheaper.Even if that someone has fancier slides.Why?Because flakines...