Hi ,If you’ve been following along, you probably feel it by now:The problem isn’t always your funnel.Or your offer.Or your traffic.It’s your messaging.Not because you’re bad at writing—but because most business owners have never been taught how to wr...

Hi ,Most people don’t buy the first time they hear about something.You know this already—because you’ve lived it.You’ve scrolled past something on Instagram…Heard about a program from a friend…Checked out a product page and thought,“Hmm… interesting....

Hi ,“I think it’s pretty clear…”That’s what most business owners say when I ask them about their messaging.And to them, it is clear.Because they’ve lived it.They’ve built the offer.They know what they meant to say.But here’s the truth:Clarity isn’t w...

Hi ,Most businesses assume that if a lead doesn’t buy… they weren’t interested.But that’s not true.Here is the common mistake:Most business owners think if the leads don't say "yes" to the offer, they are saying "no."But in fact, a great majority are...

Hi ,What if your lead gen is working better than you think?Like… what if your obstacle is not a lead generation problem—it’s a lead keeping problem?I know that sounds backwards.But I’ve worked with enough small businesses to spot the pattern.They thi...

Hi ,Yesterday, I shared how finding your communication combo—listener vs. reader, talker vs. writer—can make work feel way smoother.Today, I want to take it one step further.Because it’s not just about making work easier for you.It’s also about makin...

Hi ,I’m not sure where I first learned this,but it’s one of the most helpful tools I’ve picked up for making communication smoother—especially when it comes to project management and just getting stuff done.Let’s play a quick game.When it comes to le...

Hi ,You ever notice how things rarely fall apart all at once?It’s usually not one big explosion.It’s a quiet drift.A slow unraveling that sneaks up on you.By the time you do notice something’s off… it’s already been off for a while.Sometimes the prob...

Hi ,You’ve been told to “pitch better.”Polish the deck. Nail the value prop. Handle objections like a champ.But here’s the truth:The best pitch is the one you barely say.Because when they’re doing most of the talking —When they say, “This is exactly...

Hi ,You ever notice how nobody questions the price of a Rolex?Or a Bentley?Or a $40 steak that costs $9 to make?That’s not because the math adds up.It’s because the positioning does.Same goes for you.If your sales conversations start with you dodging...