🟩 Are you selling your past… or their future?

Jul 22, 2025 1:11 pm

Hi ,

A few months ago, I met someone with the kind of resume that makes you sit up straighter.

Decades of experience.

Big-name clients.

Multiple certifications.

Even had a book out.

But their pipeline was bone-dry.

When I looked at their website and outreach, I noticed something right away:

They were leading with proof instead of clarity.

Everything was focused on credentials, past wins, trust markers.

But here’s the catch:

People don’t buy based on your past.

They buy based on their future.

They don’t want a list of what you’ve done.

They want to know what that means for them.

Here’s what clarity sounds like:

“We help overwhelmed teams delegate their first $10K/month in work.”
“I help consultants get clear on what they’re really selling, so clients say yes faster.”
“We rebuild messaging for brands who are attracting leads but not converting them.”

These aren’t fancy.

But they’re specific.

And they immediately plant a picture in the prospect’s mind.

That’s what clarity does.

I’m not saying credentials don’t matter.

They absolutely can build trust.

But they only matter after your message connects.

Because the truth is, if your words don’t make people feel seen, understood, and hopeful, they won’t scroll down to read about your experience.

They’ll just move on.

So if you’ve been leaning on your qualifications, but still hearing crickets, ask yourself:

“Am I telling them how great I am,

or am I helping them see what’s possible?”

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

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