Hi ,

A few years back, I had what looked like a perfect sales call.

The prospect was warm.

They had a clear need.

They said they’d been following my work for weeks and were “seriously considering” hiring someone for help.

By the end of the call, I thought it was a done deal.

But then… crickets.

I followed up a few days later. Nothing.

A week later. Still nothing.

I gave it a few more tries before assuming the usual:

“They weren’t ready.”

“Maybe they found someone else.”

“Guess they ghosted.”

I told myself a neat little story and moved on.

A few months later, I ran into them on a group call.

We chatted, and they said this:

“I felt kind of embarrassed. I wanted to move forward. But I kept thinking… what if this doesn’t work for me either? What if I’m just not ‘good’ at this kind of stuff?”

And there it was.

They didn’t ghost me.

They froze.

And the worst part?

I had done nothing to help them unfreeze.

Most prospects are not afraid of you.

They’re afraid of making the wrong decision.

They’re not worried about your offer.

They’re worried about their own ability to use it right.

And if your messaging only talks about what you offer — without calming the fear that lives underneath their interest — they’ll quietly slip away.

This is where a lot of smart, well-meaning businesses lose people.

Fear doesn’t respond to pressure.

It responds to clarity and reassurance.

Here’s what I started doing after that call:

• I began adding short lines like: “Even if this isn’t your first time trying to fix this…”
• I acknowledged hesitation directly: “It’s normal to be unsure. That’s why we break things down, step-by-step.”
• I gave context for the process: “We don’t expect perfect. We just need honest input — and we’ll build from there.”

Nothing fluffy.

Just words that made it okay to proceed.

That’s what we focus on in Day 4 of The Client Conversation Fix.

We go deep into:

• How to identify the fears under the silence
• What kinds of phrases lower the emotional “cost” of saying yes
• Why safety—not pressure—is what moves people forward

You’ll learn how to turn quiet hesitations into quiet confidence — with messaging that meets people where they actually are.

Quick reminder: this is the last week to access the course for free.

Starting Monday, there will be a small fee.

You can still enroll at no cost right here

If someone’s afraid to buy, your message is either helping them breathe — or making them brace.

To messaging that calms instead of pushes,

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Clarity Call: TalkToKayvon.com

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