Hi ,Years ago, a colleague told me something that changed how I approached marketing forever.We were talking about a client’s low conversion rates, and I said:“Their offer is solid. Their messaging is clear. But people still aren’t buying.”He looked...

Hi ,I was reviewing a client’s website once and came across a sentence that stopped me cold.It read:“We provide high-quality, results-driven solutions for businesses looking to grow.”Generic. Bland. Harmless.But the problem wasn’t just the words.It w...

Hi ,A few years back, I had what looked like a perfect sales call.The prospect was warm.They had a clear need.They said they’d been following my work for weeks and were “seriously considering” hiring someone for help.By the end of the call, I thought...

Hi ,A few years ago, I sat across from a client who was brilliant, seasoned, and visibly frustrated.They had tried webinars. Challenges. LinkedIn. Instagram reels.Nothing stuck. People showed up, but didn’t convert.They came to me hoping I could “fix...

Hi ,A friend of mine almost shut down their business last year.They were amazing at what they did — their clients loved the work, the results were strong — but every month felt like starting from zero.No matter how much content they put out, or how o...

Hi ,Over the last couple of emails, I talked about effectiveness vs. efficiency — and how to choose and prioritize the right thing.Today, I want to add another layer:Signal vs. noise.Because let’s be honest — it’s not that we lack information.It’s th...

Hi ,In the last email, I talked about effectiveness vs. efficiency.Doing the right things before worrying about doing things right.But here’s the thing…Even after you’ve figured out what the “right” things are, the challenge isn’t over.Because someti...

Hi ,Everyone knows: in business, my number one priority is being effective.But what does that really mean?And why does it matter so much?Because here’s the biggest mistake I see people make:They focus on being efficient — before they make sure they’r...

Hi ,A few years ago, I was talking to a friend who was going through something heavy.He was under a lot of stress — not just a mild background hum, but the kind that takes over your day.We had already talked through some possible ways forward. A few...

Hi ,So there I was in the medical school library, flipping through thick books, preparing for a speech on a disease I barely understood.I remember thinking — what value can I possibly offer?These books had been written by people with decades of exper...