Hi ,

Price only becomes an issue when value isn’t clear.

When a client says, “That’s expensive,” what they usually mean is, “I don’t yet see the difference between this and everything else.”

Your job is not to defend your price.

Your job is to clarify your value.

That starts with understanding what they truly value.

Most people want certainty more than savings.

They want to know they’re making the right choice.

Instead of explaining your process, explain their outcome.

Instead of talking about how much time something takes, talk about what changes when it’s done.

Here’s your challenge for today.

Think about a service or offer you provide.

Write down what it costs and what it’s worth.

The difference between those two is your value gap.

That’s where your message needs to live.

Next time you discuss pricing, lead with the transformation, not the task.

Clients pay more when they believe more.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Clarity Call: TalkToKayvon.com

P.S.

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