Hi ,A few years ago, if you had asked me,“So, what do you do?”I would’ve paused, taken a deep breath, and started listing a dozen things I could help with.Messaging.Positioning.Copy audits.Offer clarity.Sales pages.Strategy sessions.Content consultin...

Hi ,Let’s talk about something I see all the time.Brilliant professionals who assume they’re bad at marketing.They say things like:“I’m not a natural promoter”“I’m just not good at this stuff”“I wish I could afford to outsource all of it”But when we...

Hi ,A client once told me,“If I get an objection, I assume I lost the sale.”I get it.Objections can feel like rejection.They can trigger doubt, defensiveness, or that “I should’ve said it better” spiral.But here’s the truth:Objections are a good sign...

Hi ,Have you ever had a great sales call…The lead was engagedThey asked smart questionsThey seemed like a perfect fit… and then nothing?No follow-up.No decision.Just a slow fade into the void.You replay the call.You wonder if you said something wrong...

Hi ,A client once came to me frustrated.“I’ve improved the offer three times,” they said.“I’ve added bonuses, rewritten the page, clarified the scope… and still nothing.”They were close to scrapping it entirely.But when I reviewed the offer, one thin...

Hi ,Early in my business, I wrote a page I was sure would convert.I poured hours into it.I refined every line.I even borrowed structure from proven frameworks.And when I finally shared it with my audience?Crickets.No replies.No calls booked.No feedba...

Hi ,A client once told me,“I’m afraid if I make my message too direct, it’ll sound salesy.”Totally understandable.No one wants to be pushy, cheesy, or manipulative.But here’s the irony:Most professionals are not in danger of sounding too salesy.They’...

Hi ,One of the best clients I’ve ever worked with said this on our first call:“I’ve been reading your stuff for months.I knew I’d hire you - I just didn’t know when.”That moment changed how I think about conversions.Because the yes didn’t come from u...

Hi ,I had a call with a founder who said,“We just need more leads.”It sounded reasonable.Their traffic had dipped.Their pipeline was quiet.So they figured the fix was more volume.But after digging in, something else became clear:The leads weren’t the...

Hi ,Want a brutally honest way to test if your message is working?Open your website.Set a timer for 3 seconds.Then close the tab.Now answer this:In those 3 seconds, would a stranger knowwhat you do, who it’s for, and why it matters?Most people fail t...