Hi ,

A few years ago, if you had asked me,

“So, what do you do?”

I would’ve paused, taken a deep breath, and started listing a dozen things I could help with.

Messaging.

Positioning.

Copy audits.

Offer clarity.

Sales pages.

Strategy sessions.

Content consulting.

I wasn’t lying.

I really could do all those things.

But looking back, I wasn’t really answering the question.

I was protecting myself from the fear of being boxed in.

Now, if someone asks me what I do, I keep it simple:

“I help professionals fix the words that sell their work.”

That covers all of it.

It doesn’t get into tactics or formats.

It’s not a job title.

It’s a result.

It’s also something people can feel.

They either know their words are working,

or they know they’re not.

The longer I do this, the more I realize:

Your positioning isn’t a tattoo.

It’s a mirror.

And as you evolve, grow, and refine what you’re best at,

your message should evolve too.

Sometimes the work doesn’t need to change -

just the way you talk about it.

So if it’s been a while since you revisited how you explain what you do,

this might be the moment to sharpen it.

Not just for others - for yourself too.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Clarity Call: TalkToKayvon.com

P.S.

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