Over the years, many have approached me with the idea that creating an online presence is the next logical step towards meeting sales goals, growing their business, or expanding into new markets. While it's true that a website can be a powerful centr...

Unlike large enterprises burdened by layers of compliance and bureaucracy, small & medium-sized businesses (SMB) have the agility to pivot swiftly and experiment with new technologies.With fewer employees, customers, and devices to manage, you ca...

Do you understand the importance of having a clear strategy behind your business technology? It's not just about acquiring software and tools; it's about aligning your tech investments with your business goals to maximize their impact.Sure, every bus...

I've built hundreds of websites in the last 20+ years, so I understand the importance of a well-executed website project. Even with the best intentions of all involved, website projects can sometimes go wrong, leading to frustration, setbacks, and ex...

Having a great business idea is just the beginning. It's essential to commit to your vision to evaluate (and/or achieve) it successfully. Over the last decade, I've encountered numerous clients with promising ideas, yet they never delve into the cruc...

It's crucial to distinguish between symptoms and causes when addressing issues in your tech. This concept is akin to understanding the difference between "effect" and "affect" in the context of your business operations.Effect (noun) "change that resu...

As we kick off the new year, this newsletter will be different. Instead of my usual goal of providing thought-provoking tech tips & topics, I’m excited to say McNary Marketing & Design’s 10th anniversary is coming up on Sunday, January 14, 20...

As we reflect on another transformative year in our modern world, it's evident that tech continues to be a game-changer for business. This is true for those who continue to use the ever-growing list of business systems (CRM, ERP, HRM, SCM, etc.) to e...

As the year draws close, it's a perfect time to reflect on your business journey and prepare for future opportunities. Regarding your technology usage, leveraging hindsight and foresight is crucial for success.Hindsight: Let's take a moment to review...

For nearly a decade, I have used a simple 3-level model for considering your website build options. The different approaches you can take are based on your current goals, future plans, and budget:Page Builders (Do It Yourself)Page builders like Squar...