As I have been espousing, artificial intelligence (AI) is and will be transforming the business landscape for years to come, and there’s a ever growing interest in harnessing its potential. The question remains: where do you start?I recommend beginni...

Last Friday I again appeared on the radio to talk tech. I expand on my newsletter topic from last week "Artificial Intelligence (AI) updates from the Marketing AI Conference 2024" (re-read here).Here is a quick summary of what my friend Doug Wagner &...

Attending last week's 2024 Marketing Artificial Intelligence (AI) Conference (known as MAICON) in my hometown of Cleveland, Ohio was again inspiring, futuristic, though-provoking, filled with professional growth plus AI skill building, and sometimes...

I attended the Marketing Artificial Intelligence Conference (MAICON) in 2023, and next week I'll be going back for the 2024 edition. Since last year, it’s clear AI technology continues to evolve significantly and at speed. AI tech companies are...

For many years, I have appeared on the radio regularly talking tech. This last Monday, I was asked to appear and expand on my newsletter topic from last week "What do you REALLY mean when you say you need a website?" (re-read here). Here is a quick s...

Many businesses express a desire for a website (or refresh) as a starting point for growth. But let’s take a moment to explore what that really means. Often, when my clients say they need a website, they're not just looking for an online presence; th...

Technology in your business (and life) has the potential to streamline processes, increase productivity, and improve overall efficiency—all of which can significantly enhance your bottom line (and happiness).However, it’s crucial to recognize that te...

Many SMB companies rely too heavily on spreadsheets. While company spreadsheets can be useful for quick calculations and data organization — and often excellent at designing a MVP (minimal viable product) for a budding business system need — over-rel...

I routinely communicate to clients the importance of having clear and thorough documentation for your technology systems and processes. Strong documentation helps ensure our operations run smoothly, enables effective troubleshooting, and makes onboar...

As we approach the halfway mark of the year and the upcoming long 4th of July weekend in the 🇺🇸 United States, let's reflect on how tech is working in your business. How is your tech strategy (formal or informal) helping you succeed?Weed Through Opti...