What exactly is "Dead Weight" in your tech stack? It is unused or underutilized technology resources that are costing your business money without providing sufficient value. It could be anything from software licenses web services subscriptions, to o...
New tools and innovations are constantly emerging, so it's crucial to have an approach to considering new tech. The allure of the "next big thing" can often distract from core operations, leading down a rabbit hole of exploration that may not necessa...
I'm a technologist who is often an "early adopter," but even I get behind on using technology. Modern tech changes so fast it is easy to get behind.The concept of the adoption lifecycle is used in entrepreneur/business circles to help us understand t...
Every day I am trying, working with, & learning how AI tech works for my personal and business use. It seems to me that figuring out how/where to use AI is an issue interested in leveraging it, even if you already realize the importance of the to...
The warning signs are subtle at first. A comment here, a comment there. "It is harder to do than it should be." Or "It took me a long time to do that." Or maybe, "Could I try to do this in another way instead?".Your organization has formal or informa...
When new clients (or even some old ones) approach me with a technical problem, nowadays I tend to find myself sounding like I am on repeat: "Have you written down all the tech you got?"That seems like an easy question, but after years or decades of b...
I attended the Marketing Artificial Intelligence Conference (MAICON) in Cleveland in late July 2023. (Here are my notes from day 1 and day 2). I walked away with my head full of ideas, eyes wide open to business possibilities, and hopeful.Today, Arti...
Last week, I noted I've pivoted to focus on business technology strategy. I've increasingly tackled businesses' hairy technology issues, platform decisions, and other strategy concerns tied to their goals.So, what does this mean for you if you a...
Hello ,In 2014, I wrote a message to my network noting I was journeying to start my marketing technology firm full-time. As we approach the 10th anniversary of that message, I'm back with a new treatise and focus on helping clients...Truisms have bec...
