Technology in your business (and life) has the potential to streamline processes, increase productivity, and improve overall efficiency—all of which can significantly enhance your bottom line (and happiness).However, it’s crucial to recognize that te...

Many SMB companies rely too heavily on spreadsheets. While company spreadsheets can be useful for quick calculations and data organization — and often excellent at designing a MVP (minimal viable product) for a budding business system need — over-rel...

I routinely communicate to clients the importance of having clear and thorough documentation for your technology systems and processes. Strong documentation helps ensure our operations run smoothly, enables effective troubleshooting, and makes onboar...

As we approach the halfway mark of the year and the upcoming long 4th of July weekend in the 🇺🇸 United States, let's reflect on how tech is working in your business. How is your tech strategy (formal or informal) helping you succeed?Weed Through Opti...

The "Marketing Technology Landscape Supergraphic," curated by Scott Brinker of the Chief Marketing Technologist website, is out for 2024! This year it features an impressive array of over 14,000 tools and technologies researched by Scott and his team...

I have previously emphasized (here and here) the importance of integrating Artificial Intelligence (AI) into your work and business technology. Today, I am curious to hear about your experiences with AI. When thinking on your past, current, or future...

Imagine walking into a doctor's office with a sore hip, convinced that you need a hip replacement based on your internet research. Would you trust a doctor who immediately agrees without asking questions or conducting tests? I hope not! A good doctor...

It's a common scenario I see in my own business and in my clients: a business problem, marketing strategy, or technology platform demands your attention... You ponder, analyze, and ruminate, hoping for that moment of clarity. Yet, often, this prolong...

Over the years, many have approached me with the idea that creating an online presence is the next logical step towards meeting sales goals, growing their business, or expanding into new markets. While it's true that a website can be a powerful centr...

Unlike large enterprises burdened by layers of compliance and bureaucracy, small & medium-sized businesses (SMB) have the agility to pivot swiftly and experiment with new technologies.With fewer employees, customers, and devices to manage, you ca...