Imagine walking into a doctor's office with a sore hip, convinced that you need a hip replacement based on your internet research. Would you trust a doctor who immediately agrees without asking questions or conducting tests? I hope not! A good doctor should not be a yes man, but asking questions because they care about you.

Just as in healthcare, in the business and technology world, a thorough diagnosis is crucial for achieving the best outcomes. The best advisors in all fields follow a systematic approach to get the best results, not just take the requesting party's word for it.

In my work, I've seen the best results when we delve deep into understanding the clients' symptoms, needs, and outcomes desired before recommending the best course of action. We may do this by through brainstorming, digging into business data, reviewing current tech stats, or searching public benchmarks to compare ourselves. Processes like these ensure that the business and/or tech solutions implmented later are tailored to the clients' specific requirements, leading to optimal outcomes.

So even if I never do any work for you directly, I recommend you carefully assess your technological needs, marketing strategies, sales processes, and overall business operations. Go beyond the surface level assumptions. This, ideally along with finding a expert advisor to "poke and prod you", can pave the way for solutions that actually drive success.

Your Business Technologist,

—Joshua

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