For nearly a decade, I have used a simple 3-level model for considering your website build options. The different approaches you can take are based on your current goals, future plans, and budget:Page Builders (Do It Yourself)Page builders like Squar...

This weekend is upon us! We (hopefully) use this time to recharge and spend time with our friends and family. But I doubt you will take much time from your tech this weekend. As I get mid-age-old and mature as a professional, I've learned despite my...

When making big decisions, clear expectations, priorities, and flexibility are essential. I have been reminded of this as I am looking for a new family vehicle to accommodate my family's needs.My teen boys (adult size now!), wife, and I need a vehicl...

Breaking your tech projects down into smaller, more manageable phases can allow you to get started faster, brings valuable insights, and can improve your overall output.This approach allows you to focus on gathering more information and refining your...

I want to share a cautionary tale highlighting the importance of holistic planning when implementing technologies. A past client (name withheld to protect the innocent!) sought to expand their reach through an e-commerce website. However, their lack...

Over the last few years, we’ve experienced a lot of “unprecedented” situations. A global pandemic, locally to me a "derecho" windstorm, a war in Europe, and now the quickly developing Israel-Hamas war. Undoubtedly, the world is uncertain.As a busines...

I often explain the importance of keeping your tech updated with a helpful analogy comparing it to car oil changes... something we all *know* we should be doing for our vehicles. Let me explain, in context to website maintenance. Just like a car, sof...

What exactly is "Dead Weight" in your tech stack? It is unused or underutilized technology resources that are costing your business money without providing sufficient value. It could be anything from software licenses web services subscriptions, to o...

New tools and innovations are constantly emerging, so it's crucial to have an approach to considering new tech. The allure of the "next big thing" can often distract from core operations, leading down a rabbit hole of exploration that may not necessa...

I'm a technologist who is often an "early adopter," but even I get behind on using technology. Modern tech changes so fast it is easy to get behind.The concept of the adoption lifecycle is used in entrepreneur/business circles to help us understand t...