I attended the Marketing Artificial Intelligence Conference (MAICON) in 2023, and next week I'll be going back for the 2024 edition. Since last year, it’s clear AI technology continues to evolve significantly and at speed. 

AI tech companies are not only enhancing their tools but also navigating legal challenges and competing for market leadership. Meanwhile, business and personal users—like you and me—have been discovering innovative ways to integrate these tools into our work and daily life.

My question to you is — where are you with your AI journey?

In my report about last year's MAICON 2023, I asked the following questions to you; they are still relevant to ponder your past and future use of AI:

• What do you think about AI, specifically its usage in your business?
• Have you started to tinker with any AI tools?
• What success with AI have you already seen?
• If you have not begun to work with AI in some way, why not?
• Do you not know yet understand how you might use AI in your work?
• Are you scared of AI? How so?

Stay tuned for insights and my takeaways from MAICON 2024! I’ll be sharing real-time updates on LinkedIn and X, and I’ll provide a full summary in an upcoming email.

Your tech pal,

—Joshua

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