When I joined a startup a few years back, I went from being part of a 10-person content team…to being the content team.When I got there, there was no strategy. Every Monday morning, we’d sit down and ask the same question:“What content are we putting...
My friend (and amazing marketer) Jess Cook introduced me to something a few years ago called the Repurposing Multiplier.It's a simple formula that shows the true reach of your content after it gets chopped, clipped, emailed, and distributed.Let's say...
Distribution First Academy is opening in July. Join the waitlist here.Some folks will tell you the secret to marketing is “showing up everywhere.”More posts. More platforms. More long work days trying to squeeze out as much as we can before it goes s...
Distribution First Academy is opening in July. Join the waitlist here.“You don’t rise to the level of your goals. You fall to the level of your systems.” — James ClearYou ever have one of those weeks where Monday morning looks promising… and then by...
Most content teams make one of two mistakes:They either only rely on SEO...Or they throw everything on social and hope it goes viral.But great distribution isn’t one-dimensional.It lives in 3 buckets:Bucket #1: SEOThink long game. SEO is compounding,...
Last week, I had a strategy call with a content marketer who was completely overwhelmed.She's running content and owns everything from social to SEO to email.Oh, and it's just her creating and managing everything by herself.“We’ve got this major camp...
Hey friend,For nearly 2 years, I published my podcast every single week without fail.And if I'm being honest, it wasn't because of any real reason other than it's "what I should do."Content marketing has run for decades on the idea that "you have to...
Hey friend,Most marketers would kill for a channel with 100,000 subscribers.One of my favorite authors and thinkers, Dr. Benjamin Hardy, had one. And then, as it was taking off, he shut it down.Not because it wasn’t working. Not because it wasn’t gro...
Hey friend,Why do we all love to over-invest in the one thing that has never proven to work?New content.We build quarterly plans, budget cycles, and editorial calendars around it.And then we cross our fingers that this new thing will be the silver bu...
Hey friend,Most people think they’re doing repurposing right.They take a long video and slice it into five clips. Pull a quote or two for LinkedIn. Maybe drop a few clips into their newsletter and call it a day.Technically, yes, that’s repurposing.Bu...