Hey friend!Here are 3 big takeaways, 2 repurposing plays, and 1 distribution challenge to help you get your content in front of the right people this week…Should You Pay for Content Distribution?These lessons come from my conversation with James Carb...

Hey friend!Not all marketing channels work at the same speed. Some are designed to deliver fast results, and others need to build momentum over time.The key is to know when to use each one.And Casey Hill gave me his exact mix to make it work. (click...

Hey friend!I used to love blogging. It's how I built my career.And for the past 15 years, blogging and the inbound model have been untouchable.Companies grew empires by pumping out blog posts and hoping that Google would send them traffic. And for a...

Hey friend!Today I want to show you the easiest way to...build a sustainable strategy in 2025that actually drives resultswithout overwhelming you (or your small marketing team)Podcasts are one of my all-time favorite ways to build a content engine.Bu...

Hey friend!Have you ever wondered how top creators and companies create newsletters every week without burning out?I chatted with Matt Ragland, founder of HeyCreator and former employee number five at ConvertKit, who's spent the last decade mastering...

Hey friend!Here's a counterintuitive tip to set better distribution goals:Focus on what you can control, not what you want to achieve.When you set the right kind of distribution goals, you're more likely to reach them.Most people set goals in January...

Hey friend!This week, I came across a post that’s the perfect blueprint for you to share a strong POV and resource with your audience before the new year.It’s a simple post any business can use, and it surprisingly breaks a few “best practices” we’ve...

Hey friend!One of the biggest questions I get about building a distribution system is measurement.And you know the typical content measurement drill...PageviewsSessionsClick-through ratesLikesSharesAnd let's be honest. Seeing a “spike” on a...

Hey friend!You’ve probably heard me talk about this before. But burnout is one of the biggest challenges facing marketers today.Content marketing is supposed to grow your business, but what happens when all your effort goes into creation and not dist...

Hey friend!Most marketers start out thinking more is better. More platforms, more posts, more eyes. I used to think the same thing. I thought if I spread my content everywhere humanly possible, I’d build this massive audience. But it all becomes too...