Hey friend!Here's a counterintuitive tip to set better distribution goals:Focus on what you can control, not what you want to achieve.When you set the right kind of distribution goals, you're more likely to reach them.Most people set goals in January...
Hey friend!This week, I came across a post that’s the perfect blueprint for you to share a strong POV and resource with your audience before the new year.It’s a simple post any business can use, and it surprisingly breaks a few “best practices” we’ve...
Hey friend!One of the biggest questions I get about building a distribution system is measurement.And you know the typical content measurement drill...PageviewsSessionsClick-through ratesLikesSharesAnd let's be honest. Seeing a “spike” on a...
Hey friend!You’ve probably heard me talk about this before. But burnout is one of the biggest challenges facing marketers today.Content marketing is supposed to grow your business, but what happens when all your effort goes into creation and not dist...
Hey friend!Most marketers start out thinking more is better. More platforms, more posts, more eyes. I used to think the same thing. I thought if I spread my content everywhere humanly possible, I’d build this massive audience. But it all becomes too...
Hey friend!Ever find yourself staring into space, looking for ideas for your next newsletter, social posts, or webinar?It isn't that you have zero ideas, but that you have too many ideas. And the real problem is knowing exactly what to talk about. So...
Hey friend!Hitting publish on a new piece of content is a great feeling, isn't it?But here’s the problem: while you (and your whole team) know what just went live, nobody else has a clue. It's easy to fall into the trap that once you hit publish, you...
Hey there!Imagine if every piece of content you create could do more. You'd reach the right people, drive real results, and maximize your ROI, all without creating anything new.That’s the power of the Distribution First approach. And it's what I've b...
This newsletter is brought to you by Distribution First. Join today and get 25% off your first quarter with code NEWS.Hey there,This month we kicked off a new weekly series where I'm breaking down each phase of the Distribtuion First framework. (Clic...
This newsletter is brought to you by Distribution First. Join today and get 25% off your first quarter with code NEWS.Hey there,This month we kicked off a new weekly series where I'm breaking down each phase of the Distribtuion First framework. (Clic...