Most content teams make one of two mistakes:

They either only rely on SEO...

Or they throw everything on social and hope it goes viral.

But great distribution isn’t one-dimensional.

It lives in 3 buckets:

Bucket #1: SEO

Think long game. SEO is compounding, not immediate.

And look at YouTube, Reddit, and social channels to fuel your ideas. They don't all have to come from a keyword tool.

Bucket #2: Rented Channels

Social platforms. Paid ads. Sponsorships.

These move fast. They also disappear fast. You're one algorithm tweak away from starting all over.

Bucket #3: Owned Channels

Newsletters. Websites. Communities.

Slower to build. But once it’s yours, no one can take it away. These are your long-term leverage.

And unfortunately, they're last place a lot of companies look to build.

Want to level up your strategy?

Use all three. Not just one.

Hope you have a great week!

Justin

PS – Distribution First Academy is opening soon. Join the waitlist here.