Most content teams make one of two mistakes:
They either only rely on SEO...
Or they throw everything on social and hope it goes viral.
But great distribution isn’t one-dimensional.
It lives in 3 buckets:
Bucket #1: SEO
Think long game. SEO is compounding, not immediate.
And look at YouTube, Reddit, and social channels to fuel your ideas. They don't all have to come from a keyword tool.
Bucket #2: Rented Channels
Social platforms. Paid ads. Sponsorships.
These move fast. They also disappear fast. You're one algorithm tweak away from starting all over.
Bucket #3: Owned Channels
Newsletters. Websites. Communities.
Slower to build. But once it’s yours, no one can take it away. These are your long-term leverage.
And unfortunately, they're last place a lot of companies look to build.
Want to level up your strategy?
Use all three. Not just one.
Hope you have a great week!
Justin
PS – Distribution First Academy is opening soon. Join the waitlist here.
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