(Oops - looks like the last email didn't have the right subject line. Let's try again...)Hey friend!Too many marketers, even some of my favorite people, are focused on a never-ending pursuit of "more" content.But in most cases, they don't want more c...

Hey friend!Too many marketers, even some of my favorite people, are focused on a never-ending pursuit of "more" content.But in most cases, they don't want more content. They want more of what comes from the content. They want more leads, more sa...

Hey friend!There's a common theme I see in a lot of companies right now:When in doubt, write a blog.This makes blogging the one-size-fits-all solution for:building brand awarenessdriving trafficgenerating leadsAnd doing 99% of the...

Hey friend!Today I want to share a quick story of two marketers with the same budget. Mike and Dave. Mike and Dave are both managing content at SaaS startups. They both have $1500 to spend on blog content, but they have very different approaches to t...

Hey friend!Think back to your last blog, podcast, or video.Did you actively promote it? Did you market it for more than a day?How about a week?Is it non-existent in a month?Most of the folks I chat with admit they have zero plan for their content aft...

Hey friend!What if I told you that the key to unlocking engagement and trust on LinkedIn lies in something you already have?Your client success stories.While most brands spend all week on LinkedIn propping up themselves, you can take a completely dif...

Hey friend!I used to think everything I created had to be new.So I struggled to put out consistent content.But then I found out the best content isn't "new".It's repeated.The top creators and companies reuse their top content all the time.So I starte...

Hey friend!This week I announced the new membership and community that I'm building, and I want you to join in the fun.I'm building a place where you can learn new distribution strategies, network with like-minded marketers, and improve your content'...

Hey friend!Today I have some news :)Over the last year, we've been building something special around "Distribution First".What started as a simple podcast to get my thoughts into the world, has turned into a strategy that's transforming what, how, an...

Hey friend!Ever found yourself obsessing over the tiny details in your content program?(Or maybe it's not you, but your boss...)We often find ourselves obsessing over direct metrics:Is this tweet driving traffic to our site?How much revenue did this...