Hey there!You have two options when it comes to content: repurpose old stuff or create something new.Unless you're a brand new company with no existing content, I'd recommend starting with repurposing older stuff before cranking out tons of new piece...

Today's email is brought by the Distribution First CommunityHey there!One of the first things I look at when breaking down a company's distribution is their POVs.Why?Because distributing content without a POV leads to all sorts of problems down the r...

Hey !I rarely email more than once a day, but...I don't want you to miss out.So I'm sending an extra email today to remind you:There are only a few hours left to join my Distribution First membership for just $449/year before the membership doors clo...

Hey there!I was talking with a friend this week and he said it's so easy to become overwhelmed by a mountain of repurposed content his team has.A good problem to have. But a problem, nonetheless.From video snippets to text posts and blogs to newslett...

Hey friend!If you've been creating content for any length of time, you know writing blogs, recording podcasts, and shooting videos that stand out and genuinely connect with your audience is no simple task.But the biggest hurdles aren’t about finding...

(Oops - looks like the last email didn't have the right subject line. Let's try again...)Hey friend!Too many marketers, even some of my favorite people, are focused on a never-ending pursuit of "more" content.But in most cases, they don't want more c...

Hey friend!Too many marketers, even some of my favorite people, are focused on a never-ending pursuit of "more" content.But in most cases, they don't want more content. They want more of what comes from the content. They want more leads, more sa...

Hey friend!There's a common theme I see in a lot of companies right now:When in doubt, write a blog.This makes blogging the one-size-fits-all solution for:building brand awarenessdriving trafficgenerating leadsAnd doing 99% of the...

Hey friend!Today I want to share a quick story of two marketers with the same budget. Mike and Dave. Mike and Dave are both managing content at SaaS startups. They both have $1500 to spend on blog content, but they have very different approaches to t...

Hey friend!Think back to your last blog, podcast, or video.Did you actively promote it? Did you market it for more than a day?How about a week?Is it non-existent in a month?Most of the folks I chat with admit they have zero plan for their content aft...