Hey friend,Most marketers would kill for a channel with 100,000 subscribers.One of my favorite authors and thinkers, Dr. Benjamin Hardy, had one. And then, as it was taking off, he shut it down.Not because it wasn’t working. Not because it wasn’t gro...
Hey friend,Why do we all love to over-invest in the one thing that has never proven to work?New content.We build quarterly plans, budget cycles, and editorial calendars around it.And then we cross our fingers that this new thing will be the silver bu...
♻️ Sign up to get my content distribution playbook here: https://course.justinsimon.co/Most creators are stuck chasing viral growth and burning out in the process. In this episode, Chris Jordan shares why the typical playbook is broken and how smart...
Hey friend,Most people think they’re doing repurposing right.They take a long video and slice it into five clips. Pull a quote or two for LinkedIn. Maybe drop a few clips into their newsletter and call it a day.Technically, yes, that’s repurposing.Bu...
Hey friend,I used to think repurposing a blog was completely different than repurposing a podcast or a webinar.But, turns out, it’s not.Once you understand how to break down the core parts of any piece of content (whether it’s written, audio, or vide...
Hey friend,So, I was pretty surprised by this...After a few months of posting my podcast to YouTube, it outperforms all the traditional podcast platforms combined.I've doubled the listening audience in 3 weeks!And here’s the wild part: I waited...
Sign up to get my content distribution playbook here: https://course.justinsimon.co/Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025...
If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B...
In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promot...
In this episode of Distribution First, I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But no...
Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish.James has spent years perfecting the art of vide...
Get the secret to turning blog posts into viral video content.If you're stuck constantly creating new content with little to show for it, you’re missing out on the power of the content flywheel strategy.Learn how Travis Tyler used SEO data and scroll...
Ever wondered why email marketing is still such a big deal in 2025?Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that’s been at the forefront of email marketing innovation. Casey's got over a de...
Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content mar...
In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactfu...