This newsletter is brought to you by Distribution FirstHey friend!I recently got asked this question on my podcast:"What is the first thing I can do to better manage the all of content we've created?"It's a common question. Anyone who's created conte...

Hey friend!Ever feel like you're juggling too many balls trying to manage all your distribution channels?It's exhausting, right?Especially if you're running a different plan every week.Because, let's face it:Too many choices = ParalysisSpreading your...

Hey friend!This might seem blasphemous in 2024, but social media isn't the best place to build your audience right now.And this is coming from a guy who posts content five days a week on LinkedIn.But hear me out...I've seen firsthand how relying sole...

Hey friend!What if you could get more content in front of people with less effort?That question constantly runs in the background of my brain.So I finally started to audit what I was doing on autopilot vs. what was moving the needle.If you want to be...

Hey there!Are you ready for the shift?I'm seeing the cracks start to expand in traditional content marketing.I was chatting with a VP of marketing this week who reached out to me about putting together a content marketing job description for a new ro...

Hey there!You have two options when it comes to content: repurpose old stuff or create something new.Unless you're a brand new company with no existing content, I'd recommend starting with repurposing older stuff before cranking out tons of new piece...

Today's email is brought by the Distribution First CommunityHey there!One of the first things I look at when breaking down a company's distribution is their POVs.Why?Because distributing content without a POV leads to all sorts of problems down the r...

Hey !I rarely email more than once a day, but...I don't want you to miss out.So I'm sending an extra email today to remind you:There are only a few hours left to join my Distribution First membership for just $449/year before the membership doors clo...

Hey there!I was talking with a friend this week and he said it's so easy to become overwhelmed by a mountain of repurposed content his team has.A good problem to have. But a problem, nonetheless.From video snippets to text posts and blogs to newslett...

Hey friend!If you've been creating content for any length of time, you know writing blogs, recording podcasts, and shooting videos that stand out and genuinely connect with your audience is no simple task.But the biggest hurdles aren’t about finding...