Hey friend,

For nearly 2 years, I published my podcast every single week without fail.

And if I'm being honest, it wasn't because of any real reason other than it's "what I should do."

Content marketing has run for decades on the idea that "you have to publish weekly to stay relevant."

It turns out that might be wrong.

And I'm here for it.

In a recent analysis of 50+ B2B YouTube channels, the data showed something surprising:

Biweekly podcasts had double the engagement of weekly ones.

It turns out publishing less gives teams more time to plan, optimize, and distribute each episode.

Which I've seen firsthand since scaling back the number of episodes I publish.

In my latest video, we break down the surprising patterns from studying 50+ B2B YouTube channels and show you how to approach video podcasting and YouTube as a B2B company.

👉 WATCH: What We Learned Analyzing 50+ B2B YouTube Channels

You’ll learn:

• The hidden upside of going biweekly
• The ONE factor that will 6x your views
• What formats create breakout episodes
• The biggest YouTube mistakes B2B companies are still making

Hope you enjoy this one!

Justin

P.S. If this episode helps you, hit subscribe on YouTube. That’s how we keep digging into this kind of strategy and sharing it with you.