Hi .This year was fantastic for our community. We strated from scratch and without any active promotion reached 600 people inside Trenches.The best part?Last month most people mentioned in the application form that they have heard about Trenches from...

Hi .First, I wanted to thank you for joining the Trenches. We launched the community in October and without any promotions grew to 575 members - that's huge.We don't want to grow it for the sake of numbers and want to make sure that quality conversat...

Hi .First, quick announcement.After a year of thorough work on the B2B marketing strategy playbook, we are finally ready to share it with you. It’s the exact framework we’d use if you hired us to develop a marketing strategy for your company.Inside y...

Hi .Last week was full of events.Finally, we hosted an event lots of Trenchers asked about:how to engage strategic accounts in the ABM programs. Nick Bennett from Alice and I joined forces to share our case studies.Check out the recording here.What's...

Hi .We are slowly adopting the rhythm of regular community events and content production.What's happened in TrenchesWe had amazing discussions about sponsoring email newsletters, tradeshows, and content syndication.Here is what Joshua Shulman shared:...

Hi .We are still looking for a community manager, so if you know anybody, please, connect with me. Now let's dive into what's happened in Trenches.What's happened in TrenchesMaylee Jacob started an interesting thread about role of awards in marketing...

Hi .Sorry for being silent for 2 weeks. We tried to find a community manager who'll help with organizing the events, running a blog and newsletter but didn't succeed. If you know anybody who might be a good fit, please, refer this person to me.Now le...

Hi, .Last week we've welcomed our first team member Ljubica Goranovic, who'll be Chief Trenches Engagement Officer.Ljubica is in charge of planning all community events and blogs, so lots of things are coming up in November.Stay tuned.Upcoming events...

Hi, .Here is what happened in Trenches last week.ABM cadence and prospecting multiple buying committee membersWe've hosted a 2nd ABM roundtable and discussed:What’s the problem with ABM campaigns orchestrationHow to arrange a cadence of touches for y...

Hi, .Here is what happened in Trenches last week.Pitching ABM to execs and leveraging market research for lead generationWe've hosted 2 roundtables last week. The first one was dedicated to pitching ABM programs to execs.One of the core insights - yo...