Hi Did you know that a customer can have hundreds of interactions with a brand before making a single purchase? (Source)Yet when it comes to giving credit to the touchpoint that made a prospect convert, many B2B marketers would zero in on the landing...

Hi In early May we plan to launch a new live Bootcamp to train B2B marketers, execs, and sales to install our LinkedIn Allbound marketing framework.If you want to be notified when the program will be open for enrollment, check the program overview an...

Hi Did you know the 2021 State of Inbound report found that content creation is the top priority of 80% of marketers?Reason being, content marketing addresses your audience's concerns and helps you establish trust, build relationships, improve conver...

Hi While tons of B2B companies are getting satisfactory results from their cold outreach strategy, there are plenty of them that are having a hard time with it. In this newsletter, I will walk you through the best practices of cold outreach by c...

Hi At a time when more marketing programs are being launched than ever before, making the most of your campaign can be quite a daunting challenge. Many companies spend so much of their time, energy, and hard-earned money trying out new ideas, la...

Hi, .Quick Saturday note.If you want to hire a B2B marketer, submit a job offer here: https://thetrenches.pallet.xyz/jobs You can access our pool of talents.If you want to find a job, create your profile here: https://thetrenches.pallet.xyz/talent/jo...

Hi  Today I'm going to reveal the wisdom of Adam Goyette, HelpScout VP Marketing, who launched multiple ABM campaigns at G2 and helped to bring over millions in revenue with ABM campaigns. Here is what we’ll cover :The DOs and DON’Ts of ABM...

Hey .There's a misconception that pitching the most prestigious media which have name, brand recognition, and large size of the audience is the best way to win with PR campaigns.To put it bluntly, some argue that if you haven’t featured in the most i...

Hi .I'll kick off this newsletter issue with great news: we've finally found an editor for Trenches. Meet Adechina!He'll be working alongside me (Andrei Zinkevich) on all community content.Now the best part?We've collected lots of insights from the g...

Hi .How did the year start for you? Did you make Q1 plan? What are your priorities/goals/challenges/questions you have?Let’s share it here (its confidential, don’t worry ) and plan community activities to help each other.I’ll share what we plan to do...