Hey We see a critical shift in marketing, sales, and client success roles nowadays.In the next few years, there will be a wave of T-shaped teams able to wear multiple hats. In addition to aligning all marketing programs with the buying process,...

Hey , today we’ll unveil the 4 stages of launching a successful ABM program.  Stage 1: 𝐀𝐁𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲Before running an execution, make sure you have: Defined the market segment you want to focus on.Clearly defined your ICP including buyi...

Hey , Here's how most B2B companies market…(and the ugly truth behind it) 𝟏. 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐠𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐰𝐞𝐛𝐢𝐧𝐚𝐫𝐬, 𝐭𝐡𝐞𝐧 𝐬𝐞𝐧𝐝 𝐥𝐞𝐚𝐝𝐬 𝐭𝐨 𝐬𝐚𝐥𝐞𝐬 👎 𝑻𝒉𝒆 𝒖𝒈𝒍𝒚 𝒕𝒓𝒖𝒕𝒉: A download or a webinar registration is NOT a buying intent. Six-figure buyers...

Hey ,Today I’ll share with you 7 bottlenecks you need to fix before you start noticing increased revenue, shorter sales cycle, and higher ACV.1. LACK OF CUSTOMER INSIGHTS IN YOUR CONTENT STRATEGY.Focusing on providing answers to the questions your ta...

Hey ,ABM campaigns are not all created equal, and measuring them all the same way is a mistake. Depending on your needs, you should have different goals and milestones.Here are 4 different ways to measure ABM campaigns.1. 𝐍𝐞𝐭 𝐧𝐞𝐰 𝐫𝐞𝐯𝐞𝐧𝐮𝐞Goal: new opp...