Hey ,B2B marketing reporting shouldn't be complex. Here are 3 categories and 11 core metrics that come into play when you want to measure B2B marketing for companies with high ACV and a long sales cycle.Revenue metrics; Pipeline metrics; and&nbs...

Hey , most B2B companies think their Go-to-Market (GTM) strategy should be a 40-page document describing their mission, values, and other corporate stuff that no one really cares about. But in fact, the real secret to a successful GTM strategy i...

Hey , one of the craziest paradoxes we see in B2B marketing is that marketers get excited about hitting their lead quota while the sales team almost never hits their sales quota.  This misalignment results in ineffective marketing campaigns...

Hey ,Today I’m sharing with you 6 steps to build a cohesive demand generation, demand capturing, and social selling on LinkedIn.  Let’s get it.1. 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦.ICP: the buying...

Hey ,Here are 05 checklists to merge ABM & demand gen1. Foundations Align both activities on:☑ ICP: Are your demand gen activities landing ICP accounts? Is the win rate and ACV higher than average?☑ Message-buyer fit: Are you using segment-s...