Hi .

We are still looking for a community manager, so if you know anybody, please, connect with me.

Now let's dive into what's happened in Trenches.

What's happened in Trenches

Maylee Jacob started an interesting thread about role of awards in marketing. There are a ton of award programs out there now, but how many of them are really necessary? How do you determine what is worth your time and what isn't?

Here are my thoughts.

Emmy’s, Deloitte 500, Fast Company, TC 100 - I think this is a purely PR thing that matters to investors and shareholders at enterprise companies. Again, this is my subjective experience, but I’ve never heard that these awards somehow impacted the revenue. Nice add-on, but the company’s brand and case studies have much more impact.

What do you think?

Share your opinion here.

Upcoming events

This Thursday (18th Nov) at 5 pm CET - 11 AM EST - 8 AM PST, I’m going to host a new live event with Vladimir Blagojevic to chat about:

• Key challenges and the root reasons why B2B companies are struggling to create an effective marketing strategy.
• The ROI taxes almost every B2B company is paying nowadays.
• The core elements of the 2022 B2B marketing strategy
• The linear mindset, and how to get executive buy-in

Sign up here.

Questions from fellow Trenchers

Let's help each other. If you can contribute or answer any question below, just click the link and share your thoughts.

• Any tips & tricks when hiring a product marketer?
• What are the insights you got from Wynter's B2B panels?
• Any book recommendations about getting reviews from customers/customer incentives for UGC/pivoting a product for getting more traction around UGC?
• Any best practices for doing a Q&A case study video with a customer?
• Has anyone done content syndication across Europe?
• Any B2B saas on your radar that are crushing it without a sales team?
• Any recommendations for a referral software like viral loops in which the UI can totally be configured (language-wise) so the users don't see a word of English?
• Does anyone have any recommendations for a podcast hosting platform?

Post Of The Week

6 months. Same platform, different results:

1. $30K spent for 1300+ leads, 2 opportunities, 0 sales

2. An hour a day by 3 ppl, for $5 mil pipe and $2.1 mil sales

I'm talking about LinkedIn.

To be precise, MQL ads v.s. LinkedIn Allbound marketing.

LinkedIn Allbound turns your key people into trusted advisers in 5 steps:

1. Turn your LinkedIn profile into a landing page

2. Grow your network with 4 audiences

3. Warm up & nurture target accounts

4. Turn engagement & buying signals into conversations and opportunities

5. Never stop nurturing

The best part is that you DON'T need to

- Hang out on LinkedIn all day long

- Have 10000+ followers

- Send hundreds of messages

In fact, each team member can run LinkedIn Allbound in just about an hour a day.

How?

Because results compound over time.

Here's how that works:

With each day you repeat your routine, you’re growing your key assets: your brand, awareness, skills, partnerships, your audience trust…

These key assets, in turn, have a multiplication effect on your results.

The problem is, teams miss the big picture and a proven strategy.

Vlad has written a detailed case study on how we generated a 7-figure pipeline in 6 months under $10k for our client.

Check it here.

Best Shares From Trenches Community

• Guide on setting a content strategy across website, blog, and organic social by Michelle Hsu
• B2B Uncovered podcast by Paul Denham
• Creative and successful marketers are bold by Dan Renyi
• 2 extreme examples of leveraging LinkedIn by Andrei Zinkevich
• How I turned 'Cold Slap' into a Sales Opportunity with just 1 Reply by Muaz Mahmood

See you in Trenches 😉

Andrei Zinkevich