Hey ,B2B marketing reporting shouldn't be complex. Here are 3 categories and 11 core metrics that come into play when you want to measure B2B marketing for companies with high ACV and a long sales cycle.Revenue metrics; Pipeline metrics; and&nbs...

Hey , most B2B companies think their Go-to-Market (GTM) strategy should be a 40-page document describing their mission, values, and other corporate stuff that no one really cares about. But in fact, the real secret to a successful GTM strategy i...

Hey , one of the craziest paradoxes we see in B2B marketing is that marketers get excited about hitting their lead quota while the sales team almost never hits their sales quota.  This misalignment results in ineffective marketing campaigns...

Hey ,Today I’m sharing with you 6 steps to build a cohesive demand generation, demand capturing, and social selling on LinkedIn.  Let’s get it.1. 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦.ICP: the buying...

Hey ,Here are 05 checklists to merge ABM & demand gen1. Foundations Align both activities on:☑ ICP: Are your demand gen activities landing ICP accounts? Is the win rate and ACV higher than average?☑ Message-buyer fit: Are you using segment-s...

Hey , In order not to take up too much of your time during this celebration season, I'll quickly walk you through some of the biggest mistakes many marketers make on LinkedIn (and how you can avoid them).  More often than not, them mar...

Hey ,Account-based marketing (ABM) is making a comeback. With its personalized approach and attention to detail, consumers are benefiting from messages that are tailored just for them.A CEB study found that individual stakeholders who received person...

Hey ,Demand generation is one of the hottest buzzwords on LinkedIn...with precious little practical advice shared here and there.But let’s get this straight, dear . Demand gen is different from running ads to ungated content, posting on LinkedIn, or...

Hi,Many B2B marketers in our community are planning either to start a brand-new community or add activities to engage with existing communities in their market.To wrap up 2022 we decided to invite our co-founder Andrei Zinkevich, Katie Ray (metadata....

Hey We see a critical shift in marketing, sales, and client success roles nowadays.In the next few years, there will be a wave of T-shaped teams able to wear multiple hats. In addition to aligning all marketing programs with the buying process,...