Hey ,Did you know that a recent study done by Hubspot revealed that lead nurturing helps companies achieve 50% more sales at 33% lower cost? And that's not all. Lead nurturing also helps businesses build trust and relationship with their audience, ac...

Hey ,You know there’s an infamous war between the sales and marketing teams in most B2B companies. Marketers blame the sales team that they’re not closing deals while sales retort that the leads generated by the marketing team are weak.That’s exactly...

Hey , the craziest paradox we see in B2B marketing is that marketers get excited about hitting their lead quota while the sales team almost never hits their sales quota.  This misalignment results in ineffective marketing campaigns that gen...

Hey , today we’ll go over the 4 stages to launching a successful ABM program. But before we dive in, here are some job listings that you or someone around you might be interested in.TRENCHES JOB BOARDMaxBill is hiring a B2B Demand/Lead Generatio...

Hey , here’s how B2B companies want their buyers to buy:Click an ad promoting their product, webinar, or ebook and go to a landing pageFill in long sign-up forms and wait until somebody contacts themMeanwhile, an SDR checks the buyer's data. If it fi...

02 practical steps to go from 0 to ABM“ABM is crucial for companies in the sense that if they put in consistent effort, it will be easy for them to have an evergreen funnel and sales opportunities.” Thomas Goubau, CEO at Q7Leader Hey , today we...

Hey ,Today, we'll show you step-by-step how we ran an ABM campaign that generated $300k in revenue. Let's get started.Why should companies focus more on account-based marketing? ABM is crucial for companies in the sense that if they put in consi...

Hey ,It’s not uncommon to come across marketers who separate ABM and demand gen (while they don’t really have to). Some even argue that demand gen is better than ABM and some others take the opposite stand.But what if you don’t have to choose between...

Hey ,Here are 5 proven ways to get more with less in B2B marketing:1. Focus on 20% of accounts that generate 80% of revenue and referralsHere’s how:Use the appropriate channels: be where these buyers areLeverage customer-message fit: tailor your mark...

Hey ,I speak almost every day to professional B2B marketers, and I hear a lot of confusion and anxiety around the concept of product differentiation.Many of them know all too well that differentiating their product is important, but unfortunately, th...