🕵🏻‍♂️ Best Christmas business gift ❤️

Dec 22, 2021 7:01 pm

Hi .


This year was fantastic for our community. We strated from scratch and without any active promotion reached 600 people inside Trenches.


The best part?


Last month most people mentioned in the application form that they have heard about Trenches from a friend or colleague. Which means we are in the phase of community-led growth.


Another best thing is that all fellow Trenchers mention regularly they love the quality of questions and conversations inside the community.


And that's the best possible feedback I could get.


I hope 2022 will allow us to see each other live next year.


Now let me share some exciting news.


Full-Funnel Summit' 22 is confirmed and will be free for you.

The best business Christmas gift I could get this year is confirming all the speakers for the Full-Funnel B2B Marketing Summit' 22.


Next year we are going to host it two times: the last week of March and the last week of November.


The 3rd edition will be hosted on March 29th-31st with mind-blown speakers:


  • Chris Walker from Refine Labs
  • Peep Laja from CXL
  • Darrell Alfonso from Amazon Web Services (AWS)
  • Corrina Owens from Gong
  • Mark Huber from metadata.io
  • Scott Strand from Clearbit
  • Amanda Natividad from SparkToro
  • Andy Culligan
  • Katelyn Bourgoin from Customer Camp
  • Thibaut Souyris from SalesLabs
  • Parry Headrick from Crackle PR
  • Erin Balsa from The Predictive Index
  • Nick Bennett from Alyce


The best part?


You can attend and learn from the best B2B marketers for free.


Save your spot here.


That said, some folks reported back to me that there is an issue with a LinkedIn sign-up form. If you have an issue, please, just live a comment here, and I'll add you:


https://www.linkedin.com/posts/azinkevich_b2bmarketing-fullfunnelmarketing-activity-6879044099647787008-gd5D


If you love the summit and our events, please, support us and tag your peers and friends in the comments.


I’m going to take two weeks off and come back with lots of activities and content for you.


Enjoy Christmas time with your closest ones, refresh your batteries, and have the best possible year in 2022. I wish all your efforts (not only marketing) produce the mind-blown ROI for you.


With love from Croatia,


Andrei Zinkevich


ABM cohort course

We’ve finished the ABM cohort course program that will be launched on Jan, 31st: https://views.paperflite.com/collections/61ba22c24f7b7858f0d20f29


Aside from homework, it will include 10-12 practical workshops where we'll work together with you on launching a pilot campaign.


If you are interested, check the program and reply to me back.


LEADTAP - free product for you

I have a new free tool for you - leadtap created by my friend with my support. Leadtap delivers to your inbox a list of companies that have launched on Product Hunt every single day.


You can get a free account: https://useleadtap.com/


Would you mind checking it out and providing feedback: is it valuable? What other data you’d like to get?


Post Of The Week

Direct mail is probably the oldest trick in the ABM playbook. And it works like gangbusters.


Even in the age of digital and the coming (?) metaverse, sending a surprising, personal and thoughtful gift along with a letter printed out on paper, in the mail, will always rock. 


…provided, you do it right and put in the work. 


Here is our direct mail playbook. 


0. warm-up the account. That’s right - we don’t send stuff in the mail to cold accounts anymore, and usually don’t recommend our clients to do so… you want at least a little interaction (Linkedin, phone, slack channel, whatever) prior to sending stuff.


1. Get the data - create a spreadsheet of your prospects’ contact data and personal interests (yes, you have to research) that can serve as a basis of the gift.


2. brainstorm gift ideas for each prospect


3. create a personalized letter to go along with the gift


4. call/write to the prospect: “I’m about to send a small package that you’ll like and just want to make sure you’ll get it at XYZ address.” If you don’t have their address, adjust script accordingly.

send it


5. have a follow-up/next steps in place. 


This is a direct response play: because the account has been warmed up, you’ll want to get a response from the prospect - keep that in mind.


“But what if it comes across as manipulative?”

If this is a valid concern for most of your prospects, here is what you can do.

- Use it with prospects you know well and can safely assume that they won’t misunderstand your intention.


- Use it as a “thank you gift”: make it part of a podcast play for example. In this case, you send the guest a “thank you gift” for appearing on your podcast/webinar/event or for whatever small favor they did for you. 


Have fun with this, get creative, track results, iterate, and make it an automated part of your marketing plays. 


By Dan Renyi


Best Shares From Trenches Community


See you in Trenches 😉


Andrei Zinkevich

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