The Trenches

The Trenches

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πŸ•΅πŸ»β€β™‚οΈ $500k from market research and doubling inbound conversion

Hi, .Here is what happened in Trenches last week.How to automate sales & marketing alignment to 2x inbound conversionWe sat down with Arthur Castillo and Nicolas Vandenberghe to chat about friction points in lead handoff processes and qualificati...

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Oct 06, 2021
πŸ•΅πŸ»β€β™‚οΈ What's happening in Trenches + upcoming events

Hi, .Last week we've finished our 2nd Full-Funnel Summit, what an event it was!3000 attendees, 50 speakers, 5 theme days, 100+ testimonials. Many folks asked us for Encore. You asked, we did.On Thursday 30th Oct, 5 PM CET - 11 EST we are going to hos...

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Sep 29, 2021
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The Trenches

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The Trenches is a free online community created by B2B marketers for B2B marketers who are in the trenches every day getting their hands dirty in growing B2B companies with high ACV and long sales cycles.


We talk about ABM (account-based marketing), marketing-sourced pipeline, demand generation, lead nurturing, GTM strategy, buyer’s journey, and all other hot topics that are ignored in the sales communities.

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