Hey , today we’ll unveil the 4 stages of launching a successful ABM program.  Stage 1: 𝐀𝐁𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲Before running an execution, make sure you have: Defined the market segment you want to focus on.Clearly defined your ICP including buyi...

Hey , Here's how most B2B companies market…(and the ugly truth behind it) 𝟏. 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐠𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐰𝐞𝐛𝐢𝐧𝐚𝐫𝐬, 𝐭𝐡𝐞𝐧 𝐬𝐞𝐧𝐝 𝐥𝐞𝐚𝐝𝐬 𝐭𝐨 𝐬𝐚𝐥𝐞𝐬 👎 𝑻𝒉𝒆 𝒖𝒈𝒍𝒚 𝒕𝒓𝒖𝒕𝒉: A download or a webinar registration is NOT a buying intent. Six-figure buyers...

Hey ,Today I’ll share with you 7 bottlenecks you need to fix before you start noticing increased revenue, shorter sales cycle, and higher ACV.1. LACK OF CUSTOMER INSIGHTS IN YOUR CONTENT STRATEGY.Focusing on providing answers to the questions your ta...

Hey ,ABM campaigns are not all created equal, and measuring them all the same way is a mistake. Depending on your needs, you should have different goals and milestones.Here are 4 different ways to measure ABM campaigns.1. 𝐍𝐞𝐭 𝐧𝐞𝐰 𝐫𝐞𝐯𝐞𝐧𝐮𝐞Goal: new opp...

Hey ,Demand generation became a buzzword that everybody talks about, but you rarely see people sharing practical examples or case studies.For many marketers, demand gen is all about running ads to ungated content with occasional thought leadership co...

Hey , Did you know that most marketing campaigns are doomed beforehand because of naive B2B funnels?​ B2B companies that still think their customers have a linear buying process like the following:the prospect saw the ad/outreach message/website...

Hey , You've probably heard this saying before: "gated content does not work".  This opinion is a bit exaggerated and overhyped, so don't buy into it completely. In this newsletter, we’ll show you why. But before we dive in, here’...

Hey ,Here is how Shahin Hoda from XGrowth helped one of their clients generate 26 meetings with strategic Tier 1 & Tier 2 accounts, yielding $1.2 million of sales-qualified pipeline value.Step 1: Account list buildingShahin worked with a client o...

Hey ,Did you know that although demand generation creates awareness for your brand, it is not always predictable? Simply because you cannot control the outcome of your content and demand activities. And even though the prospects generated by dem...

Hey ,Here’s how most marketers would proceed if their client/employer hired them to grow their business from $100k to $500k MRR?1. Market segmentation and prioritization2. Ideal customer profile3. Competitor's analysis4. Positioning and unique sellin...