Hey friend,

I used to think repurposing a blog was completely different than repurposing a podcast or a webinar.

But, turns out, it’s not.

Once you understand how to break down the core parts of any piece of content (whether it’s written, audio, or video) you can remix it across any platform you want.

The format might change, but the system stays the same.

Here’s the play:

Let’s say you’ve got a blog post. (This works with videos and podcasts, too.)

Step one is to find the best parts:

• The big ideas
• The one-liners, data, or quotes
• The stories or examples that give it life

From there, you’ve got everything you need to start repurposing.

On LinkedIn? Turn each key idea into a swipeable carousel. You don’t need a 30-slide design masterpiece. You just need 4–5 slides with a strong hook and a simple explanation. And there are dozens of tools out there to help you make a great-looking carousel.

Bonus: those same one-liners you pulled? They make great standalone posts, too.

Have an email list? You can create a quick 3-part series: Start with “why [this topic matters],” move into actionable advice, and close with common mistakes.

Or keep it simple. Send a single tip with a short story behind it. One insight and one takeaway. That’s enough to be valuable.

On YouTube or TikTok? Record yourself (or a team member) breaking down one of the tips. Nothing fancy. A 60-second explainer works wonders. Then you can post that across Shorts, Reels, and more.

You don’t need to create more. You just need to multiply what you’ve already got.

Want to go deeper?

If you're ready to stop reinventing the wheel every week and start building a repeatable system that gets your content in front of more people, check out the Distribution First Framework.

This self-paced course shows you how to build a simple, repeatable distribution system, repurpose your existing content into high-ROI assets, choose the right channels for your business, and consistently get your content in front of more of the right people without burning out or starting from scratch every week.

You can grab the course on its own, or get full access when you join the Distribution First Academy, which also includes live trainings, private coaching sessions, and a community of smart content marketers who are doing the same thing you are: getting off the content treadmill and into a system that actually works.

Partner Shoutout: VideoScale

If you’re recording long-form videos (podcasts, interviews, webinars) but struggling to edit them all on your own, let VideoScale do it for you.

They specialize in high-quality videos designed to grow your audience on platforms like LinkedIn, YouTube, and Instagram. You get a pro editing team that turns your raw content into clips people actually want to watch.

I've partnered with them because their work speaks for itself, and their process makes it dead simple to go from recording to ready-to-post.

Sign up and use code DFA25 for 25% off your first month

Big thanks to the VideoScale team for supporting my podcast and newsletter and for helping more of us create (and promote) our content.

Try it this week:

1. Pick one piece of content you’ve already published
2. Highlight 2–3 key ideas or lines
3. Turn it into a LinkedIn post, carousel, short-form video, or email tip
4. Watch how much more value you get without creating anything new

That’s the power of repurposing with a system.

See you next week,

Justin

P.S. Want to get more out of your content? Here are 4 ways to grow your reach and ROI without burning out:

🎯 The Content Repurposing Roadmap

Discover how to turn your existing content into high-ROI assets in just a few hours a week without hiring help or constantly cranking out new stuff. Your investment: $199

🔁 The Distribution Framework Course

Want a plug-and-play process for content distribution that doesn’t rely on random guesswork or hoping your post goes viral? This course teaches my full Distribution First Framework so you can build a repeatable, scalable system to get your content seen. Your investment: $499

📬 Distribution First Academy

Every course, coaching, and community—all included. This membership helps content leads and freelancers build systems that get more eyes on their work through smarter repurposing and strategic distribution. Your investment: $995/year

💬 Private Coaching with Me

Want hands-on help applying everything above to your business? I work 1:1 with a limited number of clients each quarter to overhaul their content strategy, set up repurposing systems, and finally get off the content hamster wheel.

Your Investment: Starts at $3k/month