Hi There is a debate going on, "Are the traditional organisation structure useful in a post pandemic world?" This debate branched off from the debate about "should work from home be the norm for knowledge workers?"Work from home leads to problems tha...

Hi Markets evolve, clients learn, their understanding improves. Sophistication of the market increases over time. Traditional models get challenged and redefined.Understanding and choosing the right business model is critical to your success.Differen...

Hi We can learn a lot from design of things, including communication, built for extreme cases. Be it knives designed for people with arthritis, or communication designed for propaganda.In communication and influence, leave nothing to chance, not even...

Hi Your personal brand is your niche.Creating an agency around your personal brand is important in the social media era. How do you ensure that your personal brand aligns with your agency's business goals?The answer lies in creating compelling top-of...

Hi Setting the right price for your services is a strategic decision. It's a reflection of value, a determinant of client types, and a crucial aspect of your business model.Let's dive into the variables that should guide your pricing strategy.Key Var...

Hi Dan Koe, Justin Welsh, Alex Hermozi, and Tim Ferriss, are some the names that come to mind when I think of personal brand.In business, differentiation is key. And what better way to stand out than by leveraging your most unique asset—your personal...

Hi There are 3 kinds of jobs that a clients wants you to get done.FunctionalEmotionalSocialA parent wants to teach the kid mathematics. The functional job is to ensure kid learns maths concepts well. The emotional job is when the parent feels appreci...

Hi Before you start promoting you agency and marketing it, take a pause. The chances are high that you will end up creating similar content to all other agencies out there. Your content may be more creative, better written, even better positioned. Fr...

Hi Best time to start marketing was the day you got the idea.Second best day is today.We know that marketing, and activities around brand building takes time. In the digital world SEO has a similar gestation period. We observe similar situation in co...

Hi Barium compounds give the green colour to fireworks. Supreme Court of India banned the use of Barium in fireworks in 2018. Yet many manufacturers continue to add Barium based chemicals in their fireworks. The court reissued this verdict again this...