Hi (Listen to this newsletter - AI Generated)Understanding your clients and their problems is the first step in lead generation. You can't solve a problem you don't know exists.The second step is creating an offer they can't refuse.There are 3 stages...

Hi (listen to this newsletter)Understanding your clients is fantastic, no doubt about it. But, if you want to create a lead generation system that gets clients lining up, you have to take it a step further.You do it by putting the spotlight on your c...

Hi (Listen to this newsletter)Twenty thousand years ago, near a serene lake, a curious incident occurred. A mother and her child strolled by the water's edge. The child, following behind, vanished! Only to reappear a short distance away.Now, before y...

Hi (Listen to this newsletter here)Too much of a good thing can sometimes lead to a not-so-good thing. In our case, that "good thing" is knowledge. We're experts in our niches. But sometimes due to our expertise, we get caught in a web of analysis pa...

Hi Ever played chess, cricket, or football? Clear objectives, known players, and fixed rules – you know what you're up against. Many "business experts/evangelists" want you to believe that these games teach you how to play the game of business. But i...

Hi When was the last time you followed someone from any service industry on social media, and said, "I will become their client?"I am assuming, never.Over the years I have seen agencies miss the point of doing social media marketing. Efforts start wi...