Announcing: Lies Our Engineering Metrics Tell Us

Happy Friday,One thing I've found myself using AI for regularly is to ask it, "What ideas haven't we considered?" or "What would be something new to try?" AI read through my articles, newsletters, notes, and other things and suggested I offer worksho...

Read More
Apr 17, 2026
Louder, for the people in the back ✅

Happy Monday!A Monday newsletter? Crazy. I write my newsletters fresh the day I send them. None of that pre-packaged stuff for you all.My normal Friday routine was replaced with playing my first ever 18 holes of golf, followed by a very short trip to...

Read More
Apr 13, 2026
How to actually use metrics 😱

Happy Friday!I have a question at the end of this email that I'd really love your answer to.Beekeeping season has started, but I can't find my harness to attach my camera for videos, so until I find that, there won't be any new videos about that. If...

Read More
Apr 03, 2026
Great teams quit good leaders

Happy Friday!I've started applying to podcasts to speak at. If you know of any that focus on engineering leadership, I'd love to know what your favorites are. Similarly, if there are newsletters you subscribe to, let me know.One of the topics I'm pit...

Read More
Mar 20, 2026
How do you save a transformation? 🎣

Happy Friday!At the bottom of this little email, I have a YouTube short of my bees collecting pollen from earlier this week.Let's talk about everyone's favorite subject that absolutely doesn't induce eye-rolling or fatigue: Transformation.Transformat...

Read More
Mar 13, 2026
My AI Agents Don't Think QA is Important. 🪳

Happy Friday!Some of you might remember my email from November where I shared my first impressions of using Claude Code. The short version was that it felt like a highly educated developer at their first job who kept breaking the project file and cou...

Read More
Mar 06, 2026
Consultants suck, and I'm one of them. 🤡

Happy Friday!Yesterday, someone who almost never posts on LinkedIn posted an article from the CEO of a consultancy that a bunch of their former co-workers wound up in.The article was about transformation fatigue, and how lame consultants are part of...

Read More
Feb 20, 2026
So what went wrong? An honest debrief of reko.day.

Happy Friday!This email is a bit different. I'm blending two groups, my consultant and reko.day groups.Let me first play a little catch-up in case you're saying, "What's reko.day?"reko.day is a start-up that I've created. It is an app that lets farme...

Read More
Feb 13, 2026
Book Review: Profit First Accounting

Happy Friday!I'm going to share my thoughts on a book I read a while ago called Profit First."Whoa, you read books? How many pictures do they have?"Well, they're business books, so a few.I can't recall how I bumped into this book, but it was either m...

Read More
Feb 06, 2026